Associate Professor Robert V. Kozinets defines netnography as a form of ethnography that examines online cultures and life. He explains that it is a particularly good method to examine the relationship between online and real life activities, but it is so new that some academics feel it is not rigorous.
- Product: Sage Research Methods
- Type of Content: Interview
- Title: What is netnography?
- Publisher: SAGE Publications Ltd.
- Publication year: 2011
- Online pub date:
- Discipline: Anthropology
- Methods: Netnography
- Duration: 00:11:09
Academic: Robert V. KozinetsOnline ISBN: 9781412995511Copyright: (c) SAGE Publications, Inc., 2011