Summary
Chapters
Video Info
Wendy Hein, Senior Lecturer at Birkbeck, University of London, discusses ethnography and gender in researching consumption practices.
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Chapter 1: Wendy Hein, PhD, Discusses Her Interest in Ethnographic Research
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Chapter 2: Wendy Hein, PhD, Discusses the Craft and the Techniques of Ethnographic Methods for Marketing Research
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Chapter 3: Wendy Hein, PhD, Discusses Gendered Consumer Marketing Research
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Chapter 4: Wendy Hein, PhD, Discusses the Site Selection and Next Steps in Her Ethnographic Research on Gendered Consumption
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Chapter 5: Wendy Hein, PhD, Discusses Interactions With Participants in the Field
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Chapter 6: Wendy Hein, PhD, Shares Key Takeaways on Ethnographic Research on Gendered Consumption
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