Sage Research Methods Video: Market Research - Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices

Name: Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices
Uploaded: 2019-10-04
Duration: 24 min 48 s
Description: Wendy Hein, Senior Lecturer at Birkbeck, University of London, discusses ethnography and gender in researching consumption practices.

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Video Type: Interview

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  Hein, W. (Academic). (2020). Wendy Hein discusses ethnography & gender in researching consumption practices [Video]. Sage Research Methods. https://doi.org/10.4135/9781529723885
  
  Hein, Wendy. "Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:24:48. https://doi.org/10.4135/9781529723885.
  
  Hein, W., 2020. Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529723885 & gt; [Accessed 8 Jun 2023].
  
  Hein, Wendy. Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 4 Oct 2019. doi: https://doi.org/10.4135/9781529723885. 8 Jun 2023.
  
  Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices [Streaming video]. 2020. doi:10.4135/9781529723885. Accessed 06/08/2023
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Summary
Chapters
Video Info

Summary

Wendy Hein, Senior Lecturer at Birkbeck, University of London, discusses ethnography and gender in researching consumption practices.

Chapter 1: Wendy Hein, PhD, Discusses Her Interest in Ethnographic Research
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- Start time: 00:00:00
- End time: 00:03:27
Chapter 2: Wendy Hein, PhD, Discusses the Craft and the Techniques of Ethnographic Methods for Marketing Research
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- Start time: 00:03:28
- End time: 00:06:42
Chapter 3: Wendy Hein, PhD, Discusses Gendered Consumer Marketing Research
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- Start time: 00:06:43
- End time: 00:10:47
Chapter 4: Wendy Hein, PhD, Discusses the Site Selection and Next Steps in Her Ethnographic Research on Gendered Consumption
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- Start time: 00:10:48
- End time: 00:18:10
Chapter 5: Wendy Hein, PhD, Discusses Interactions With Participants in the Field
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- Start time: 00:18:11
- End time: 00:22:47
Chapter 6: Wendy Hein, PhD, Shares Key Takeaways on Ethnographic Research on Gendered Consumption
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- Start time: 00:22:48
- End time: 00:24:48

Product: Sage Research Methods Video: Market Research
Type of Content: Interview
Title: Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: October 04, 2019
Discipline: Marketing
Methods: Ethnography, Feminist research, Access, Reflexivity
Duration: 00:24:48
DOI: https://doi.org/10.4135/9781529723885
Keywords: access (research), consumer behavior, consumption patterns, ethnographic research, feminist research, gender and behavior, gender research, intersectionality, literature reviews, multiple voices, non-participant observation, participant observation, participation (research), research design, researcher reflexivity, Site selection
People
Academic: Wendy Hein

Online ISBN: 9781529723885

Copyright: (c) SAGE Publications Ltd., 2020

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  Hein, W. (Academic). (2020). Wendy Hein discusses ethnography & gender in researching consumption practices [Video]. Sage Research Methods. https://doi.org/10.4135/9781529723885
  
  Hein, Wendy. "Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:24:48. https://doi.org/10.4135/9781529723885.
  
  Hein, W., 2020. Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529723885 & gt; [Accessed 8 Jun 2023].
  
  Hein, Wendy. Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 4 Oct 2019. doi: https://doi.org/10.4135/9781529723885. 8 Jun 2023.
  
  Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices [Streaming video]. 2020. doi:10.4135/9781529723885. Accessed 06/08/2023
  copy to clipboard
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Ethnography

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Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Wendy Hein, PhD, Discusses Her Interest in Ethnographic Research

Chapter 2: Wendy Hein, PhD, Discusses the Craft and the Techniques of Ethnographic Methods for Marketing Research

Chapter 3: Wendy Hein, PhD, Discusses Gendered Consumer Marketing Research

Chapter 4: Wendy Hein, PhD, Discusses the Site Selection and Next Steps in Her Ethnographic Research on Gendered Consumption

Chapter 5: Wendy Hein, PhD, Discusses Interactions With Participants in the Field

Chapter 6: Wendy Hein, PhD, Shares Key Takeaways on Ethnographic Research on Gendered Consumption

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Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Wendy Hein, PhD, Discusses Her Interest in Ethnographic Research

Chapter 2: Wendy Hein, PhD, Discusses the Craft and the Techniques of Ethnographic Methods for Marketing Research

Chapter 3: Wendy Hein, PhD, Discusses Gendered Consumer Marketing Research

Chapter 4: Wendy Hein, PhD, Discusses the Site Selection and Next Steps in Her Ethnographic Research on Gendered Consumption

Chapter 5: Wendy Hein, PhD, Discusses Interactions With Participants in the Field

Chapter 6: Wendy Hein, PhD, Shares Key Takeaways on Ethnographic Research on Gendered Consumption

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