Wendy Hein, Senior Lecturer at Birkbeck, University of London, discusses ethnography and gender in researching consumption practices.
- Product: Sage Research Methods Video: Market Research
- Type of Content: Interview
- Title: Wendy Hein Discusses Ethnography & Gender in Researching Consumption Practices
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Ethnography, Feminist research, Access, Reflexivity
- Duration: 00:24:48
Keywords: access (research), consumer behavior, consumption patterns, ethnographic research, feminist research, gender and behavior, gender research, intersectionality, literature reviews, multiple voices, non-participant observation, participant observation, participation (research), research design, researcher reflexivity, Site selection
Academic: Wendy HeinOnline ISBN: 9781529723885Copyright: (c) SAGE Publications Ltd., 2020