Sage Research Methods Video: Data Science, Big Data Analytics, and Digital Methods - Using Netnography to Investigate "Food Porn" on Social Media

Name: Using Netnography to Investigate "Food Porn" on Social Media
Uploaded: 2019-03-26
Duration: 13 min 3 s
Description: Robert Kozinets, PhD, Chair of Strategic Public Relations, USC Annenberg, School for Communication and Journalism, discusses the use of netnography—online participant observational research—in the study of "food porn", including methodologies used, findings, challenges in the research, ethical considerations, and future research.

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Video Type: Case Study

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  Kozinets, R. (Academic). (2019). Using netnography to investigate "food porn" on social media [Video]. Sage Research Methods. https://doi.org/10.4135/9781526493262
  
  Kozinets, Robert. "Using Netnography to Investigate "Food Porn" on Social Media." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:13:03. https://doi.org/10.4135/9781526493262.
  
  Kozinets, R., 2019. Using Netnography to Investigate "Food Porn" on Social Media, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526493262 & gt; [Accessed 25 Sep 2023].
  
  Kozinets, Robert. Using Netnography to Investigate "Food Porn" on Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 26 Mar 2019. doi: https://doi.org/10.4135/9781526493262. 25 Sep 2023.
  
  Using Netnography to Investigate "Food Porn" on Social Media [Streaming video]. 2019. doi:10.4135/9781526493262. Accessed 09/25/2023
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Summary
Chapters
Video Info

Summary

Robert Kozinets, PhD, Chair of Strategic Public Relations, USC Annenberg, School for Communication and Journalism, discusses the use of netnography—online participant observational research—in the study of "food porn", including methodologies used, findings, challenges in the research, ethical considerations, and future research.

Chapter 1: What is Your Interest in Online Behavior?
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- Start time: 00:00:00
- End time: 00:01:40
Chapter 2: What is Netnography?
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- Start time: 00:01:41
- End time: 00:03:21
Chapter 3: What Methods are Used in Netnography?
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- Start time: 00:03:22
- End time: 00:04:23
Chapter 4: What is "Food Porn" and the Food Image Sharing Project?
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- Start time: 00:04:24
- End time: 00:06:38
Chapter 5: What were Some of the Findings of the Food Image Sharing Project?
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- Start time: 00:06:39
- End time: 00:09:12
Chapter 6: What are Some of the Challenges and Ethical Considerations of Netnography?
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- Start time: 00:09:13
- End time: 00:11:17
Chapter 7: Netnography, Social Media Analysis, and Future Research
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- Start time: 00:11:18
- End time: 00:13:03

Product: Sage Research Methods Video: Data Science, Big Data Analytics, and Digital Methods
Type of Content: Case Study
Title: Using Netnography to Investigate "Food Porn" on Social Media
Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date: March 26, 2019
Discipline: Business and Management
Methods: Netnography, Social media research
Duration: 00:13:03
DOI: https://doi.org/10.4135/9781526493262
Keywords:
anthropology, consumer behavior, ethical considerations, ethnographic research, extremism, Facebook, internet data collection, interviews, large-scale research, methodologies for studying consumer culture, methodology, netnography, observational research, popularity, privacy issues, private and public, Reddit, Shared activities, Social media, Social network analysis, Social network analysis and issues, Social networking communities, Social networks
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People
Academic: Robert Kozinets

Online ISBN: 9781526493262

Copyright: (c) SAGE Publications Ltd., 2019

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  Kozinets, R. (Academic). (2019). Using netnography to investigate "food porn" on social media [Video]. Sage Research Methods. https://doi.org/10.4135/9781526493262
  
  Kozinets, Robert. "Using Netnography to Investigate "Food Porn" on Social Media." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:13:03. https://doi.org/10.4135/9781526493262.
  
  Kozinets, R., 2019. Using Netnography to Investigate "Food Porn" on Social Media, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526493262 & gt; [Accessed 25 Sep 2023].
  
  Kozinets, Robert. Using Netnography to Investigate "Food Porn" on Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 26 Mar 2019. doi: https://doi.org/10.4135/9781526493262. 25 Sep 2023.
  
  Using Netnography to Investigate "Food Porn" on Social Media [Streaming video]. 2019. doi:10.4135/9781526493262. Accessed 09/25/2023
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Netnography

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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Your Interest in Online Behavior?

Chapter 2: What is Netnography?

Chapter 3: What Methods are Used in Netnography?

Chapter 4: What is "Food Porn" and the Food Image Sharing Project?

Chapter 5: What were Some of the Findings of the Food Image Sharing Project?

Chapter 6: What are Some of the Challenges and Ethical Considerations of Netnography?

Chapter 7: Netnography, Social Media Analysis, and Future Research

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Using Netnography to Investigate "Food Porn" on Social Media

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Your Interest in Online Behavior?

Chapter 2: What is Netnography?

Chapter 3: What Methods are Used in Netnography?

Chapter 4: What is "Food Porn" and the Food Image Sharing Project?

Chapter 5: What were Some of the Findings of the Food Image Sharing Project?

Chapter 6: What are Some of the Challenges and Ethical Considerations of Netnography?

Chapter 7: Netnography, Social Media Analysis, and Future Research

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