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Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.
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Bell, E., & Wilmott, H. (Academics). (2017). The essentials of qualitative business research [Video]. Sage Research Methods. https://
Professors Emma Bell and Hugh Wilmott discuss the nature of qualitative research. This research is not about religiously following procedures, instead necessitating a much more creative, craft-like process.
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