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Video Type: Case Study

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Summary

University of Maryland Professor, Roland Rust, PhD, discusses researching discrimination in the service industry using agent-based modeling and computational methods.

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Article

Rust, R.T, & Chung, T.S(2006).Marketing Models of Service and Relationships. Marketing Science, 25(6),560-580. http://dx.doi.org/10.1287/mksc.1050.0139

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