An overview of how to plan qualitative research is presented, including use or development of methods, data collection, and hypothesis formulation.
- Product: Sage Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: Planning the Research Process
- Publisher: SAGE Publications Ltd.
- Publication year: 2018
- Online pub date:
- Discipline: Business and Management, Marketing, Psychology
- Methods: Planning research, Case study research, Researcher skills, Research design, Qualitative data collection
- Duration: 00:01:18
- Keywords: case study research, data collection, qualitative research, research design, research methods, research proposals, research skills
Online ISBN:9781529716160Copyright: (c) SAGE Publications Ltd., 2018