Marisa Orlow and Sasha McCune of Conifer Research discuss using digital tools for remote ethnographic marketing research.
- Product: SAGE Research Methods Video: Market Research
- Type of Content: In Practice
- Title: Digital Tools for Remote Ethnographic Research: Conifer Research
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Business and Management, Marketing
- Methods: Ethnography, Qualitative data collection, Video research, Marketing research
- Duration: 00:15:30
- Keywords: activity data, consumer behavior, data analysis, diary methods, digital media, ethnographic research, large-scale research, marketing research, problem solving, qualitative interview, remote working services, video interview, video research
Speaker: Sasha McCune
Speaker: Marisa OrlowOnline ISBN:9781529732467Copyright: (c) SAGE Publications Ltd., 2020