Video Type: In Practice

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Summary

Betty Adamou, Founder of Research Through Gaming, discusses the use of games for market research, including the research design process, advantages of, and tips for those interested in this field.

Resources

Resources

References
References

Book

Adamou, B(2018).Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success. London: Kogan Page, https://www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357

Article

Turner, G, van Zoonen, L, & Adamou, B(2014).Research through gaming: Public perceptions of (the future of) identity management. SAGE Research Methods Cases, http://dx.doi.org/doi:10.4135/978144627305013496519

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