Sage Research Methods Video: Market Research - Doing Design Research for Innovation: Conifer Research

Name: Doing Design Research for Innovation: Conifer Research
Uploaded: 2019-12-23
Duration: 13 min 31 s
Description: Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.

Transcript

Chapters

Watching now: Chapter 1: Ben Jacobson Discusses Innovative Design
Start time: 00:00:00 End time: 00:02:40
Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research
Start time: 00:02:41 End time: 00:04:29
Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research
Start time: 00:04:30 End time: 00:08:48
Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides
Start time: 00:08:49 End time: 00:11:06
Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design
Start time: 00:11:07 End time: 00:13:31

Video Type: In Practice

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  Jacobson, B., & McCune, S. (Speakers). (2020). Doing design research for innovation: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529732009
  
  Jacobson, Ben, and Sasha McCune. "Doing Design Research for Innovation: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:13:31. https://doi.org/10.4135/9781529732009.
  
  Jacobson, B. and McCune, S., 2020. Doing Design Research for Innovation: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529732009 & gt; [Accessed 7 Dec 2023].
  
  Jacobson, Ben and Sasha McCune. Doing Design Research for Innovation: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 23 Dec 2019. doi: https://doi.org/10.4135/9781529732009. 7 Dec 2023.
  
  Doing Design Research for Innovation: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732009. Accessed 12/07/2023
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Summary
Chapters
Video Info

Summary

Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.

Chapter 1: Ben Jacobson Discusses Innovative Design
icon angle down
- Start time: 00:00:00
- End time: 00:02:40
Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research
icon angle down
- Start time: 00:02:41
- End time: 00:04:29
Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research
icon angle down
- Start time: 00:04:30
- End time: 00:08:48
Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides
icon angle down
- Start time: 00:08:49
- End time: 00:11:06
Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design
icon angle down
- Start time: 00:11:07
- End time: 00:13:31

Product: Sage Research Methods Video: Market Research
Type of Content: In Practice
Title: Doing Design Research for Innovation: Conifer Research
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: December 23, 2019
Discipline: Marketing
Methods: Marketing research, Ethnography, Data collection
Duration: 00:13:31
DOI: https://doi.org/10.4135/9781529732009
Keywords:
data collection, decision making, empathy, ethnography, innovation and creativity, innovative leadership, market research, marketing objectives, marketing research, observation (research), problem solving, project management, research design, research design models, Serendipity, Storytelling
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Things Discussed
Organizations Discussed:
Conifer Research

People
Speaker: Ben Jacobson
Speaker: Sasha McCune

Online ISBN: 9781529732009

Copyright: (c) SAGE Publications Ltd., 2020

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  Jacobson, B., & McCune, S. (Speakers). (2020). Doing design research for innovation: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529732009
  
  Jacobson, Ben, and Sasha McCune. "Doing Design Research for Innovation: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:13:31. https://doi.org/10.4135/9781529732009.
  
  Jacobson, B. and McCune, S., 2020. Doing Design Research for Innovation: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529732009 & gt; [Accessed 7 Dec 2023].
  
  Jacobson, Ben and Sasha McCune. Doing Design Research for Innovation: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 23 Dec 2019. doi: https://doi.org/10.4135/9781529732009. 7 Dec 2023.
  
  Doing Design Research for Innovation: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732009. Accessed 12/07/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Ben Jacobson Discusses Innovative Design

Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research

Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research

Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides

Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design

Things Discussed

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Doing Design Research for Innovation: Conifer Research

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Ben Jacobson Discusses Innovative Design

Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research

Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research

Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides

Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design

Things Discussed

Discover method in the Methods Map

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