Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.
- Product: Sage Research Methods Video: Market Research
- Type of Content: In Practice
- Title: Doing Design Research for Innovation: Conifer Research
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Marketing research, Ethnography, Data collection
- Duration: 00:13:31
Speaker: Ben Jacobson
Speaker: Sasha McCuneOnline ISBN: 9781529732009Copyright: (c) SAGE Publications Ltd., 2020