Sage Research Methods Video: Market Research - Doing Design Research for Innovation: Conifer Research

Name: Doing Design Research for Innovation: Conifer Research
Uploaded: 2019-12-23
Duration: 13 min 31 s
Description: Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.

Transcript

Chapters

Watching now: Chapter 1: Ben Jacobson Discusses Innovative Design
Start time: 00:00:00 End time: 00:02:40
Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research
Start time: 00:02:41 End time: 00:04:29
Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research
Start time: 00:04:30 End time: 00:08:48
Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides
Start time: 00:08:49 End time: 00:11:06
Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design
Start time: 00:11:07 End time: 00:13:31

Video Type: In Practice

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://methods.sagepub.com/video/srmpromo/L2MKtM/doing-design-research-for-innovation-conifer-research
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Jacobson, B., & McCune, S. (Speakers). (2020). Doing design research for innovation: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529732009
  
  Jacobson, Ben, and Sasha McCune. "Doing Design Research for Innovation: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:13:31. https://doi.org/10.4135/9781529732009.
  
  Jacobson, B. and McCune, S., 2020. Doing Design Research for Innovation: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529732009 & gt; [Accessed 10 Jun 2023].
  
  Jacobson, Ben and Sasha McCune. Doing Design Research for Innovation: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 23 Dec 2019. doi: https://doi.org/10.4135/9781529732009. 10 Jun 2023.
  
  Doing Design Research for Innovation: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732009. Accessed 06/10/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://methods.sagepub.com/video/srmpromo/L2MKtM/doing-design-research-for-innovation-conifer-research
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window
- Download video Downloading... Video downloaded

Summary
Chapters
Video Info

Summary

Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.

Chapter 1: Ben Jacobson Discusses Innovative Design
icon angle down
- Start time: 00:00:00
- End time: 00:02:40
Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research
icon angle down
- Start time: 00:02:41
- End time: 00:04:29
Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research
icon angle down
- Start time: 00:04:30
- End time: 00:08:48
Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides
icon angle down
- Start time: 00:08:49
- End time: 00:11:06
Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design
icon angle down
- Start time: 00:11:07
- End time: 00:13:31

Product: Sage Research Methods Video: Market Research
Type of Content: In Practice
Title: Doing Design Research for Innovation: Conifer Research
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: December 23, 2019
Discipline: Marketing
Methods: Marketing research, Ethnography, Data collection
Duration: 00:13:31
DOI: https://doi.org/10.4135/9781529732009
Keywords: data collection, decision making, empathy, ethnography, innovation and creativity, innovative leadership, market research, marketing objectives, marketing research, observation (research), problem solving, project management, research design, research design models, Serendipity, Storytelling
Things Discussed
Organizations Discussed:
Conifer Research

People
Speaker: Ben Jacobson
Speaker: Sasha McCune

Online ISBN: 9781529732009

Copyright: (c) SAGE Publications Ltd., 2020

More informationLess information

More informationLess information

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://methods.sagepub.com/video/srmpromo/L2MKtM/doing-design-research-for-innovation-conifer-research
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Jacobson, B., & McCune, S. (Speakers). (2020). Doing design research for innovation: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529732009
  
  Jacobson, Ben, and Sasha McCune. "Doing Design Research for Innovation: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:13:31. https://doi.org/10.4135/9781529732009.
  
  Jacobson, B. and McCune, S., 2020. Doing Design Research for Innovation: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529732009 & gt; [Accessed 10 Jun 2023].
  
  Jacobson, Ben and Sasha McCune. Doing Design Research for Innovation: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 23 Dec 2019. doi: https://doi.org/10.4135/9781529732009. 10 Jun 2023.
  
  Doing Design Research for Innovation: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732009. Accessed 06/10/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://methods.sagepub.com/video/srmpromo/L2MKtM/doing-design-research-for-innovation-conifer-research
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window
- Download video Downloading... Video downloaded
Marketing research

Discover method in the Methods Map

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Ben Jacobson Discusses Innovative Design

Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research

Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research

Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides

Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Sage Recommends

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

Doing Design Research for Innovation: Conifer Research

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Ben Jacobson Discusses Innovative Design

Chapter 2: Sasha McCune Discusses the Research Design Focus at Conifer Research

Chapter 3: Ben Jacobson Shares Examples of Unexpected Findings From Research

Chapter 4: Sasha McCune Discusses the Design Services That Conifer Research Provides

Chapter 5: Ben Jacobson Discusses the Role of Empathy in Innovative Market Research Design

Things Discussed

Discover method in the Methods Map

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends