Summary
Chapters
Video Info
Co-founder and Partner, Anne Schorr, as well as directors and staff at Conifer Research, discuss using a "living labs" methodology for concept testing in marketing research.
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Chapter 1: Sophie Peck and Sasha McCune Discuss the Holistic Living Labs Approach to Concept Testing at Conifer Research
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Chapter 2: Anne Schorr Discusses Conifer Research Living Labs Collaborative Teamwork and Immersive Experience Approaches
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Chapter 3: Sasha McCune Discusses In-Context Fieldwork as Part of the Conifer Research Living Labs Approach
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Chapter 4: Sophie Peck Contrasts Conifer Research Living Labs Approach With Traditional Approaches to Marketing Research
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Chapter 5: Sophie Peck Shares a Recent Prototype Project Using the Conifer Research Living Lab Approach
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Chapter 6: Sasha McCune Discusses Deprivation Studies at Conifer Research Living Labs and Shares an Example
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Chapter 7: Sophie Peck Discusses Future Projects for Conifer Research Living Labs
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Chapter 8: Anne Schorr Discusses Advocating for Innovative Approaches to Problem Solving
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