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Video Type: Case Study


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Mike Thelwall, PhD, Professor of Data Science at the University of Wolverhampton, discusses his research developing software to download and analyze YouTube data, including why use YouTube data; methods developed; how data was collected; what questions can be answered with YouTube data; unexpected challenges with the project; whether the software analyzes text, how it detects gender, and other types of data it can analyze; and advice for those looking to do similar research.

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