Summary
Chapters
Video Info
Co-founders and Partners, Ben Jacobson and Anne Schorr, and Director Evan Hanover, of Conifer Research, discuss using ethnographic methods to gain business insight and innovative change.
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Chapter 1: Ben Jacobson and Anne Schorr Discuss the Holistic Ethnographic Approach Used at Conifer Research
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Chapter 2: Ben Jacobson Discusses Ethnography—Its Academic Roots, Its Application in Marketing, and How It Is Employed at Conifer Research
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Chapter 3: Evan Hanover Discusses and Provides An Example of the Immersive Ethnography Approach Used at Conifer Research
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Chapter 4: Ben Jacobson Discusses and Provides An Example of Participant Observation in the Ethnographic Research Approach Used at Conifer Research
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Chapter 5: Ben Jacobson Discusses Resources Used for Ethnographic Research at Conifer Research
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Chapter 6: Evan Hanover Discusses the Types of Projects and Questions Handled by Conifer Research
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Chapter 7: Anne Schorr Discusses the Project Management Focus at Conifer Research
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