Co-founders and Partners, Ben Jacobson and Anne Schorr, and Director Evan Hanover, of Conifer Research, discuss using ethnographic methods to gain business insight and innovative change.
- Product: Sage Research Methods Video: Market Research
- Type of Content: In Practice
- Title: Using Ethnographic Methods for Business Insight & Change: Conifer Research
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Ethnography, Marketing research, Participant observation
- Duration: 00:27:42
Keywords: consumer behavior, ethnography, induction / analytic induction, innovation and creativity, interview techniques, marketing research, participant observation, pattern analysis, project management, prototypes, quality assurance, Self report, Social interaction, Social media, Storytelling, video research
Speaker: Ben Jacobson
Speaker: Anne Schorr
Speaker: Evan HanoverOnline ISBN: 9781529731866Copyright: (c) SAGE Publications Ltd., 2020