Sage Research Methods Video: Market Research - Researching Quality of Life Marketing Using a Mixed Methods Approach

Name: Researching Quality of Life Marketing Using a Mixed Methods Approach
Uploaded: 2019-09-18
Duration: 13 min 55 s
Description: Dr. Mitchell Hamilton, Assistant Professor of Marketing at Loyola Marymount University, discusses the use of mixed methods to research quality of life marketing.

Transcript

Chapters

Watching now: Chapter 1: Dr. Mitchell Hamilton, PhD, Shares His Research Background and Discusses the Purpose of Researching Quality of Life Marketing
Start time: 00:00:00 End time: 00:01:22
Chapter 2: Dr. Mitchell Hamilton, PhD, Discusses Formulation of the Research Question and Design of the Research Project
Start time: 00:01:23 End time: 00:03:34
Chapter 3: Dr. Mitchell Hamilton, PhD, Discusses the Research Methodology, Participant Recruitment, and Ethical Considerations for the Quality of Life Marketing Research
Start time: 00:03:35 End time: 00:06:22
Chapter 4: Dr. Mitchell Hamilton, PhD, Discusses Data Collection, Analysis, Findings and Presentation of Research on Quality of Life Marketing
Start time: 00:06:23 End time: 00:10:32
Chapter 5: Dr. Mitchell Hamilton, PhD, Discusses Methodological Challenges, Selection of Locations, and the Use of Exporatory Data Analysis (EDA), and Confirmatory Data Analysis (CDA) for the Study of Quality of Life Marketing
Start time: 00:10:33 End time: 00:13:55

Video Type: Case Study

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  Hamilton, M. (Academic). (2020). Researching quality of life marketing using a mixed methods approach [Video]. Sage Research Methods. https://doi.org/10.4135/9781529720211
  
  Hamilton, Mitchell. "Researching Quality of Life Marketing Using a Mixed Methods Approach." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:13:55. https://doi.org/10.4135/9781529720211.
  
  Hamilton, M., 2020. Researching Quality of Life Marketing Using a Mixed Methods Approach, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529720211 & gt; [Accessed 1 Dec 2023].
  
  Hamilton, Mitchell. Researching Quality of Life Marketing Using a Mixed Methods Approach. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 18 Sep 2019. doi: https://doi.org/10.4135/9781529720211. 1 Dec 2023.
  
  Researching Quality of Life Marketing Using a Mixed Methods Approach [Streaming video]. 2020. doi:10.4135/9781529720211. Accessed 12/01/2023
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Summary
Chapters
Video Info

Summary

Dr. Mitchell Hamilton, Assistant Professor of Marketing at Loyola Marymount University, discusses the use of mixed methods to research quality of life marketing.

Chapter 1: Dr. Mitchell Hamilton, PhD, Shares His Research Background and Discusses the Purpose of Researching Quality of Life Marketing
icon angle down
- Start time: 00:00:00
- End time: 00:01:22
Chapter 2: Dr. Mitchell Hamilton, PhD, Discusses Formulation of the Research Question and Design of the Research Project
icon angle down
- Start time: 00:01:23
- End time: 00:03:34
Chapter 3: Dr. Mitchell Hamilton, PhD, Discusses the Research Methodology, Participant Recruitment, and Ethical Considerations for the Quality of Life Marketing Research
icon angle down
- Start time: 00:03:35
- End time: 00:06:22
Chapter 4: Dr. Mitchell Hamilton, PhD, Discusses Data Collection, Analysis, Findings and Presentation of Research on Quality of Life Marketing
icon angle down
- Start time: 00:06:23
- End time: 00:10:32
Chapter 5: Dr. Mitchell Hamilton, PhD, Discusses Methodological Challenges, Selection of Locations, and the Use of Exporatory Data Analysis (EDA), and Confirmatory Data Analysis (CDA) for the Study of Quality of Life Marketing
icon angle down
- Start time: 00:10:33
- End time: 00:13:55

Product: Sage Research Methods Video: Market Research
Type of Content: Case Study
Title: Researching Quality of Life Marketing Using a Mixed Methods Approach
Publisher: SAGE Publications, Ltd.
- Publication year: 2020
- Online pub date: September 18, 2019
Discipline: Marketing
Methods: Mixed methods, Exploratory research, Focus groups, Qualitative interviewing, Fieldwork, Experimental design
Duration: 00:13:55
DOI: https://doi.org/10.4135/9781529720211
Keywords:
coding schemes, confirmatory factor analysis, consumers, cultural aspects, cultural beliefs, cultural sensitivity, ethical considerations, exploratory data analysis, exploratory study, field studies, focus groups, Ghana, incentives, in-depth interviews, interviews, marketing research, mixed methods research, participation (research), qualitative data analysis, qualitative data collection, quality of life, recruitment sources, research questions, Self-identity, videotape recording
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Academic: Mitchell Hamilton

Online ISBN: 9781529720211

Copyright: (c) SAGE Publications Ltd., 2020

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  Hamilton, M. (Academic). (2020). Researching quality of life marketing using a mixed methods approach [Video]. Sage Research Methods. https://doi.org/10.4135/9781529720211
  
  Hamilton, Mitchell. "Researching Quality of Life Marketing Using a Mixed Methods Approach." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:13:55. https://doi.org/10.4135/9781529720211.
  
  Hamilton, M., 2020. Researching Quality of Life Marketing Using a Mixed Methods Approach, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529720211 & gt; [Accessed 1 Dec 2023].
  
  Hamilton, Mitchell. Researching Quality of Life Marketing Using a Mixed Methods Approach. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 18 Sep 2019. doi: https://doi.org/10.4135/9781529720211. 1 Dec 2023.
  
  Researching Quality of Life Marketing Using a Mixed Methods Approach [Streaming video]. 2020. doi:10.4135/9781529720211. Accessed 12/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
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  Embed this Content
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  Clip - https://methods.sagepub.com/video/srmpromo/7SyYuo/researching-quality-of-life-marketing-using-a-mixed-methods-approach
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Dr. Mitchell Hamilton, PhD, Shares His Research Background and Discusses the Purpose of Researching Quality of Life Marketing

Chapter 2: Dr. Mitchell Hamilton, PhD, Discusses Formulation of the Research Question and Design of the Research Project

Chapter 3: Dr. Mitchell Hamilton, PhD, Discusses the Research Methodology, Participant Recruitment, and Ethical Considerations for the Quality of Life Marketing Research

Chapter 4: Dr. Mitchell Hamilton, PhD, Discusses Data Collection, Analysis, Findings and Presentation of Research on Quality of Life Marketing

Chapter 5: Dr. Mitchell Hamilton, PhD, Discusses Methodological Challenges, Selection of Locations, and the Use of Exporatory Data Analysis (EDA), and Confirmatory Data Analysis (CDA) for the Study of Quality of Life Marketing

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Researching Quality of Life Marketing Using a Mixed Methods Approach

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Dr. Mitchell Hamilton, PhD, Shares His Research Background and Discusses the Purpose of Researching Quality of Life Marketing

Chapter 2: Dr. Mitchell Hamilton, PhD, Discusses Formulation of the Research Question and Design of the Research Project

Chapter 3: Dr. Mitchell Hamilton, PhD, Discusses the Research Methodology, Participant Recruitment, and Ethical Considerations for the Quality of Life Marketing Research

Chapter 4: Dr. Mitchell Hamilton, PhD, Discusses Data Collection, Analysis, Findings and Presentation of Research on Quality of Life Marketing

Chapter 5: Dr. Mitchell Hamilton, PhD, Discusses Methodological Challenges, Selection of Locations, and the Use of Exporatory Data Analysis (EDA), and Confirmatory Data Analysis (CDA) for the Study of Quality of Life Marketing

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