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Social Media Industry Studies

Video Type: Tutorial

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Summary

Emily Hund, PhD, research associate, Center on Digital Culture and Society, University of Pennsylvania's Annenberg School for Communication, discusses social media industry studies, including conducting a study, data collection and analysis, in-depth interviews, participant observation, industry press, research boundaries, and preparing for the unexpected.

Resources

Resources

References
References

Further Reading

Havens, T., Lotz, A.D., & Tinic, S.(2009).Critical Media Industry Studies: A Research Approach. Communication, Culture & Critique, 2(2),234-253. http://dx.doi.org/doi:10.1111/j.1753-9137.2009.01037.xhttps://deepblue.lib.umich.edu/bitstream/handle/2027.42/73139/j.1753-9137.2009.01037.x.pdf;seque

Further Reading

Peterson, R.A., & Anand, N.(2004).The Production of Culture Perspective. Annual Review of Sociology, 30,311-334. https://www.annualreviews.org/doi/10.1146/annurev.soc.30.012703.110557

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