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Researching Tourism & the Muslim Market Using Focus Groups & Survey Methods

Video Type: Case Study

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Summary

Siti Aqilah Jahari, PhD, Lecturer at Sunway University, discusses using focus groups and survey methods to research tourism and the Muslim market.

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References
References

Book

Klein, J.T(1990).Interdisciplinarity: History, theory, and practice. Detroit, MI: Wayne State University Press,

Book

Klein, J.T(1996).Crossing boundaries: Knowledge, disciplinarities, and interdisciplinarities. Charlottesville: University Press of Virginia,

Article

Venkatesh, V, Brown, S.A, & Sullivan, Y.W(2016).Guidelines for conducting mixed-methods research: An extension and illustration. Journal of the AIS, 17(7),435-495.

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