Siti Aqilah Jahari, PhD, Lecturer at Sunway University, discusses using focus groups and survey methods to research tourism and the Muslim market.
- Product: SAGE Research Methods Video: Market Research
- Type of Content: Case Study
- Title: Researching Tourism & the Muslim Market Using Focus Groups & Survey Methods
- Publisher: SAGE Publications, Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Business and Management, Economics, Geography, Marketing, Sociology
- Methods: Qualitative data collection, Focus groups, Survey research, Research design, Mixed methods, Marketing research
- Duration: 00:10:06
- Keywords: consumer behavior, ethical considerations, exploratory study, focus groups, marketing research, mixed methods research, Muslim beliefs and traditions, online survey, participation (research), qualitative research methods, quantitative research methods, questionnaire design, recruitment, research design, research ethics, research findings, Structural equation modeling, Survey research, tourism sector
Academic: Siti Aqilah JahariOnline ISBN:9781529731064Copyright: (c) SAGE Publications Ltd., 2020