Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Researching Quality of Life Marketing Using a Mixed Methods Approach

Video Type: Case Study

Add to list Added to list

Transcript

Auto scroll
Summary

Dr. Mitchell Hamilton, Assistant Professor of Marketing at Loyola Marymount University, discusses the use of mixed methods to research quality of life marketing.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles