Sage Research Methods Video: Market Research - Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods

Name: Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods
Uploaded: 2019-09-18
Duration: 13 min 14 s
Description: Madhu Viswanathan, PhD, Professor of Business at the University of Illinois, discuss his mixed-methods research on poverty, literacy, and subsistence marketplaces.

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Video Type: Case Study

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  Viswanathan, M. (Academic). (2020). Researching poverty, literacy, & subsistence marketplaces using mixed methods [Video]. Sage Research Methods. https://doi.org/10.4135/9781529720204
  
  Viswanathan, Madhu. "Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:13:14. https://doi.org/10.4135/9781529720204.
  
  Viswanathan, M., 2020. Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529720204 & gt; [Accessed 8 Jun 2023].
  
  Viswanathan, Madhu. Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 18 Sep 2019. doi: https://doi.org/10.4135/9781529720204. 8 Jun 2023.
  
  Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods [Streaming video]. 2020. doi:10.4135/9781529720204. Accessed 06/08/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Madhu Viswanathan, PhD, Professor of Business at the University of Illinois, discuss his mixed-methods research on poverty, literacy, and subsistence marketplaces.

Chapter 1: Madhu Viswanathan, PhD, Shares His Research Interest and the Formulation of the Research Question on Literacy, Poverty, and Subsistence Marketplaces
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- Start time: 00:00:00
- End time: 00:04:20
Chapter 2: Madhu Viswanathan, PhD, Discusses Recruitment of Participants for His Research on Literacy, Poverty, and Subsistence Marketplaces
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- Start time: 00:04:21
- End time: 00:05:59
Chapter 3: Madhu Viswanathan, PhD, Discusses Mixed Method Data Collection and Analysis for Research on Literacy, Poverty, and Subsistence Marketplaces
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- Start time: 00:06:00
- End time: 00:09:38
Chapter 4: Madhu Viswanathan, PhD, Discusses the Findings and Presentation of His Research on Literacy, Poverty, and Subsistence Marketplaces
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- Start time: 00:09:39
- End time: 00:11:59
Chapter 5: Madhu Viswanathan, PhD, Recommends Tools and Resources for Others Considering Mixed Methods Research
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- Start time: 00:12:00
- End time: 00:13:14

Product: Sage Research Methods Video: Market Research
Type of Content: Case Study
Title: Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods
Publisher: SAGE Publications, Ltd.
- Publication year: 2020
- Online pub date: September 18, 2019
Discipline: Marketing
Methods: Mixed methods, Qualitative interviewing, Observational research, Fieldwork, Experimental design, Survey research, Marketing research
Duration: 00:13:14
DOI: https://doi.org/10.4135/9781529720204
Keywords: cultural sensitivity, field experiments, field studies, literacy, low income, market research, marketing research, measurement error, mixed methods research, participation (research), poverty, qualitative data analysis, qualitative data collection, qualitative interview, qualitative research methods, quantitative research methods, recruitment sources, research design, research questions, Social enterprises, Subsistence level income, Survey research
People
Academic: Madhu Viswanathan

Online ISBN: 9781529720204

Copyright: (c) SAGE Publications Ltd., 2020

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  Viswanathan, M. (Academic). (2020). Researching poverty, literacy, & subsistence marketplaces using mixed methods [Video]. Sage Research Methods. https://doi.org/10.4135/9781529720204
  
  Viswanathan, Madhu. "Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:13:14. https://doi.org/10.4135/9781529720204.
  
  Viswanathan, M., 2020. Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529720204 & gt; [Accessed 8 Jun 2023].
  
  Viswanathan, Madhu. Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 18 Sep 2019. doi: https://doi.org/10.4135/9781529720204. 8 Jun 2023.
  
  Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods [Streaming video]. 2020. doi:10.4135/9781529720204. Accessed 06/08/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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Mixed methods

Discover method in the Methods Map

Resources

References

Article

Viswanathan, M, & Sreekumar, A(2019).Consumer and technology in a changing world: The perspective from subsistence marketplaces. European Journal of Marketing, 53(6),1254-1274.

Article

Viswanathan, M, Elaydi, R, Gau, R, & Jones Christensen, L(2019).Subsistence marketplaces: Challenges and opportunities. Journal of Public Policy & Marketing, 38(1),36-41.

Book

Viswanathan, M(2005).Measurement Error and Research Design. Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Walford, G, Tucker, E, & Viswanathan, M(2010).The SAGE Handbook of Measurement. London: SAGE Publications Ltd.,

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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Madhu Viswanathan, PhD, Shares His Research Interest and the Formulation of the Research Question on Literacy, Poverty, and Subsistence Marketplaces

Chapter 2: Madhu Viswanathan, PhD, Discusses Recruitment of Participants for His Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 3: Madhu Viswanathan, PhD, Discusses Mixed Method Data Collection and Analysis for Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 4: Madhu Viswanathan, PhD, Discusses the Findings and Presentation of His Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 5: Madhu Viswanathan, PhD, Recommends Tools and Resources for Others Considering Mixed Methods Research

Resources

Resources

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Researching Poverty, Literacy, & Subsistence Marketplaces Using Mixed Methods

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Madhu Viswanathan, PhD, Shares His Research Interest and the Formulation of the Research Question on Literacy, Poverty, and Subsistence Marketplaces

Chapter 2: Madhu Viswanathan, PhD, Discusses Recruitment of Participants for His Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 3: Madhu Viswanathan, PhD, Discusses Mixed Method Data Collection and Analysis for Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 4: Madhu Viswanathan, PhD, Discusses the Findings and Presentation of His Research on Literacy, Poverty, and Subsistence Marketplaces

Chapter 5: Madhu Viswanathan, PhD, Recommends Tools and Resources for Others Considering Mixed Methods Research

Discover method in the Methods Map

Resources

Resources

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