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Researching Negative Facebook Comments on Art Galleries & Museums using Thematic Analysis

Video Type: Case Study

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Summary

David Waller, a Senior Lecturer at the University of Technology, Sydney, Australia, discusses his research using data mining to explore online comments pertaining to art galleries and museums.

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Article

Waller, D.S, & Waller, H.J(2019).An analysis of negative reviews in top art museums' Facebook sites.. Museum Management and Curatorship, 34(3),323-338.

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