David Waller, a Senior Lecturer at the University of Technology, Sydney, Australia, discusses his research using data mining to explore online comments pertaining to art galleries and museums.
- Product: SAGE Research Methods Video: Market Research
- Type of Content: Case Study
- Title: Researching Negative Facebook Comments on Art Galleries & Museums using Thematic Analysis
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Business and Management, Communication and Media Studies, Marketing
- Methods: Thematic analysis, Social media research, Content analysis, Marketing research
- Duration: 00:10:29
- Keywords: art galleries, challenges, issues, and controversies, data mining, Facebook, museums, negative attitudes, Social media, Software
Academic: David WallerOnline ISBN:9781529720174Copyright: (c) SAGE Publications Ltd., 2020