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Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods

Video Type: Case Study

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Summary

Mark Rosenbaum, PhD, the Chair of the Department of Retailing at the University of South Carolina, discusses his video research into customer behaviors in malls.

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Article

Rosenbaum, M.S, Kelleher, C, Friman, M, Kristensson, P, & Scherer, A(2017).Re-placing place in marketing: A formal theory of place. Journal of Business Research, 79,281-289.

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