Sage Research Methods - Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods

Name: Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods
Uploaded: 2020-01-15
Duration: 10 min 24 s
Description: Mark Rosenbaum, PhD, the Chair of the Department of Retailing at the University of South Carolina, discusses his video research into customer behaviors in malls.

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Video Type: Case Study

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  Rosenbaum, M. (Academic). (2020). Researching mall customer stress levels using neuroscientific & experimental methods [Video]. Sage Research Methods. https://doi.org/10.4135/9781529730944
  
  Rosenbaum, Mark. "Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:10:24. https://doi.org/10.4135/9781529730944.
  
  Rosenbaum, M., 2020. Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529730944 & gt; [Accessed 1 Dec 2023].
  
  Rosenbaum, Mark. Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529730944. 1 Dec 2023.
  
  Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods [Streaming video]. 2020. doi:10.4135/9781529730944. Accessed 12/01/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Mark Rosenbaum, PhD, the Chair of the Department of Retailing at the University of South Carolina, discusses his video research into customer behaviors in malls.

Chapter 1: Investigating Malls
icon angle down
- Start time: 00:00:00
- End time: 00:04:00
Chapter 2: Recruiting Participants and Ethics
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- Start time: 00:04:01
- End time: 00:05:48
Chapter 3: Data Analysis and Challenges
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- Start time: 00:05:49
- End time: 00:08:56
Chapter 4: Tools and Resources
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- Start time: 00:08:57
- End time: 00:10:24

Product: Sage Research Methods
Type of Content: Case Study
Title: Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: January 15, 2020
Discipline: Sociology
Methods: Innovative methods, Video research, Experimental design, Methodology
Duration: 00:10:24
DOI: https://doi.org/10.4135/9781529730944
Keywords:
equipment management, ethical considerations, malls, neural recording, neuromarketing, recruiting, Software, variance and covariance, video methods
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Academic: Mark Rosenbaum

Online ISBN: 9781529730944

Copyright: (c) SAGE Publications Ltd., 2020

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  Rosenbaum, M. (Academic). (2020). Researching mall customer stress levels using neuroscientific & experimental methods [Video]. Sage Research Methods. https://doi.org/10.4135/9781529730944
  
  Rosenbaum, Mark. "Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:10:24. https://doi.org/10.4135/9781529730944.
  
  Rosenbaum, M., 2020. Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529730944 & gt; [Accessed 1 Dec 2023].
  
  Rosenbaum, Mark. Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529730944. 1 Dec 2023.
  
  Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods [Streaming video]. 2020. doi:10.4135/9781529730944. Accessed 12/01/2023
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Innovative methods

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Resources

References

Article

Rosenbaum, M.S, Kelleher, C, Friman, M, Kristensson, P, & Scherer, A(2017).Re-placing place in marketing: A formal theory of place. Journal of Business Research, 79,281-289.

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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Investigating Malls

Chapter 2: Recruiting Participants and Ethics

Chapter 3: Data Analysis and Challenges

Chapter 4: Tools and Resources

Resources

Resources

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Researching Mall Customer Stress Levels Using Neuroscientific & Experimental Methods

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Investigating Malls

Chapter 2: Recruiting Participants and Ethics

Chapter 3: Data Analysis and Challenges

Chapter 4: Tools and Resources

Discover method in the Methods Map

Resources

Resources

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