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Dr. Wendy Hein, Senior Lecturer at Birkbeck University of London, discusses using ethnography and emergent technologies to research gendered consumption practices.
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Chapter 1: Dr. Wendy Hein, PhD, Shares Her Interest in Studying Gendered Consumption Practices and Emerging Technologies in Ethnographic Marketing Research
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Chapter 2: Wendy Hein, PhD, Discusses the Importance of Technology in Her Ethnographic Research
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Chapter 3: Dr. Wendy Hein, PhD, Discusses How the Use of Technology, Including Mobile Phones, in Ethnography Research Has Evolved
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Chapter 4: Dr. Wendy Hein, PhD, Discusses the Use of Mobile Phones for Data Collection
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Chapter 5: Dr. Wendy Hein, PhD, Discusses Challenges in Data Collection
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Chapter 6: Dr. Wendy Hein, PhD, Discusses Data Management and Analysis for Mobile Phone Research
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Chapter 7: Dr. Wendy Hein, PhD, Discusses Presenting and Disseminating the Research
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Chapter 8: Dr. Wendy Hein, PhD, Shares Recommendations for Those Looking to Use Technology in Ethnographic Work on Gender
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Chapter 9: Dr. Wendy Hein, PhD, Discusses Advances and Lessons Learned Since Undertaking This Research
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