Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Researching Gendered Consumption Practices Using Ethnography & Emergent Technologies

Video Type: Case Study

Add to list Added to list

Transcript

Auto scroll
Summary

Dr. Wendy Hein, Senior Lecturer at Birkbeck University of London, discusses using ethnography and emergent technologies to research gendered consumption practices.

Resources

Resources

References
References

Book

Agar, M(1986).Speaking of ethnography (Vol.2). Thousand Oaks: SAGE Publications Inc.,

Article

Chatzidakis, A, & Maclaran, P(2018).On critical collaborative videographies. Journal of Marketing Management, 34(5-6),509-517.

Book Chapter

Evers, C(2015).Researching action sport with a GoPro(TM) camera: An embodied and emotional mobile video tale of the sea, masculinity and men-who-surf. Researching Embodied Sport (Routledge), 145-162,

Book

Emerson, R.M, Fretz, R.I, & Shaw, L.L(1995).Writing Ethnographic Fieldnotes (2nd ed.). Chicago University Press, Chicago, IL,

Article

Kozinets, R. V(2002).The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1),61-72.

Article

Pink, S, Sumartojo, S, Lupton, D, & Heyes LaBond, C(2017).Empathetic technologies: digital materiality and video ethnography. Visual Studies, 32(4),371-381.

Article

Rokka, J, Hietanen, J, & Brownlie, D(2018).Screening marketing: videography and the expanding horizons of filmic research. Journal of Marketing Management, 34(5-6),421-431.

Video

(2009).POV: Point of View...Consumers and Ethnographies in Perspective.... https://www.youtube.com/watch?v=OWPeDq2QdGc,

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles