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Researching Gendered Consumption Practices Using Ethnography & Emergent Technologies

Video Type: Case Study

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Summary

Dr. Wendy Hein, Senior Lecturer at Birkbeck University of London, discusses using ethnography and emergent technologies to research gendered consumption practices.

Resources

Resources

References
References

Book

Agar, M(1986).Speaking of ethnography (Vol.2). Thousand Oaks: SAGE Publications Inc.,

Article

Chatzidakis, A, & Maclaran, P(2018).On critical collaborative videographies. Journal of Marketing Management, 34(5-6),509-517.

Book Chapter

Evers, C(2015).Researching action sport with a GoPro(TM) camera: An embodied and emotional mobile video tale of the sea, masculinity and men-who-surf. Researching Embodied Sport (Routledge), 145-162,

Book

Emerson, R.M, Fretz, R.I, & Shaw, L.L(1995).Writing Ethnographic Fieldnotes (2nd ed.). Chicago University Press, Chicago, IL,

Article

Kozinets, R. V(2002).The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1),61-72.

Article

Pink, S, Sumartojo, S, Lupton, D, & Heyes LaBond, C(2017).Empathetic technologies: digital materiality and video ethnography. Visual Studies, 32(4),371-381.

Article

Rokka, J, Hietanen, J, & Brownlie, D(2018).Screening marketing: videography and the expanding horizons of filmic research. Journal of Marketing Management, 34(5-6),421-431.

Video

(2009).POV: Point of View...Consumers and Ethnographies in Perspective.... https://www.youtube.com/watch?v=OWPeDq2QdGc,

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