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Dr. Patsy Perry, Senior Lecturer in Fashion Marketing at University of Manchester, discusses her qualitative research on sweatshops and fashion supply chain management using case study methods.
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Chapter 1: Dr. Patsy Perry, PhD, Shares Her Research Background and Interest in Fashion Supply Chain Management
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Chapter 2: Dr. Patsy Perry, PhD, Discusses Her Research Question, the Existing Literature Gaps, and the Plan, Design, and Methodology of the Research Project on Fashion Supply Chain Management
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Chapter 3: Dr. Patsy Perry, PhD, Discusses the Selection and Recruitment of Participants, and Ethical Considerations for Researching Fashion Supply Chain Management
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Chapter 4: Dr. Patsy Perry, PhD, Discusses Qualitative Interview Data Collection for Researching Fashion Supply Chain Management
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Chapter 5: Dr. Patsy Perry, PhD, Discusses Qualitative Interview Data Analysis Used for Researching Fashion Supply Chain Management
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Chapter 6: Dr. Patsy Perry, PhD, Discusses the Findings and Methodological Challenges of Researching Fashion Supply Chain Management
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Chapter 7: Dr. Patsy Perry, PhD, Reflects on Insights Learned and Shares Recommendations for Others Researching Fashion Supply Chain Management
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