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Vito Tassiello, PhD, Senior Lecturer in Marketing, Liverpool John Moores University, discusses his research on consumer reviews and rating scores using social experiments.
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Chapter 1: Vito Tassiello, PhD, Shares His Research Interests and How He Decided on His Research Question
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Chapter 2: Vito Tassiello, PhD, Discusses the Design of the Social Experiment Research
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Chapter 3: Vito Tassiello, PhD, Discusses the Rationale for Doing Social Experiments, How Participants Were Recruited, and Any Ethical Considerations
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Chapter 4: Vito Tassiello, PhD, Discusses How the Social Experiment Data Were Analyzed and the Results Presented
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Chapter 5: Vito Tassiello, PhD, Discusses Challenges Faced and Overcome, and Whether Anything Could be Done Differently With the Social Experiment Research
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Chapter 6: Vito Tassiello, PhD, Recommends Tools and Resources for Anyone Looking to Research Using Social Experiments
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