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Charles Wood, PhD, Associate Professor of Marketing at the University of Tulsa, discusses his research on consumer life transitions using interviews and experimental methods.
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Chapter 1: Charles Wood Discusses the Methods Used to Study Consumer Life Transitions
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Chapter 2: Charles Wood Discusses Participant Recruitment for His Research on Consumer Life Transitions
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Chapter 3: Charles Wood Shares Ethical Questions and Discusses Data Collection and Analysis for Consumer Life Transitions
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Chapter 4: Charles Wood Shares Findings from His Research on Consumer Life Transitions
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Chapter 5: Charles Wood Discusses the Biggest Challenge Faced Researching Consumer Life Transitions
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Chapter 6: Charles Wood Discusses What Could Have Been Done Differently, and Shares Tools and Resources Helpful, in His Research on Consumer Life Transitions
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