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Researching Consumer Life Transitions Using Interviews & Experimental Methods

Video Type: Case Study

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Summary

Charles Wood, PhD, Associate Professor of Marketing at the University of Tulsa, discusses his research on consumer life transitions using interviews and experimental methods.

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Article

Wood, C, Hopkins, C, Siemens, J, & Raymond, M.A(2014).A multi-method investigation of consumer response to marketing activities during life transitions. Journal of Consumer Marketing, 31(1),39-53.

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