Transcript

Researching Consumer Identity Using Qualitative Methods: Part 2

Name: Researching Consumer Identity Using Qualitative Methods: Part 2
Uploaded: 2021-01-14
Duration: 31 min 30 s
Description: Samreen Ashraf, Senior Lecturer in Marketing at Bournemouth University, discusses her research on consumer identity using qualitative methods, including participant recruitment, use of a pilot study, data collection and analysis, and ethical considerations.

Video Type: Case Study

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  Ashraf, S. (Speaker). (2021). Researching consumer identity using qualitative methods: Part 2 [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529761788
  
  Ashraf, Samreen. "Researching Consumer Identity Using Qualitative Methods: Part 2." In SAGE Video. : SAGE Publications Ltd., 2021. Video, 00:31:30. https://dx.doi.org/10.4135/9781529761788.
  
  Ashraf, S., 2021. Researching Consumer Identity Using Qualitative Methods: Part 2, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529761788 & gt; [Accessed 2 Jul 2022].
  
  Ashraf, Samreen. Researching Consumer Identity Using Qualitative Methods: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 14 Jan 2021. doi: https://dx.doi.org/10.4135/9781529761788. 2 Jul 2022.
  
  Researching Consumer Identity Using Qualitative Methods: Part 2 [Streaming video]. 2021. doi:10.4135/9781529761788. Accessed 07/02/2022
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Summary

Summary

Samreen Ashraf, Senior Lecturer in Marketing at Bournemouth University, discusses her research on consumer identity using qualitative methods, including participant recruitment, use of a pilot study, data collection and analysis, and ethical considerations.