Video quick keys

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Researching Consumer Identity Using Qualitative Methods: Part 2

Video Type: Case Study

Add to list Added to list


Auto scroll

Samreen Ashraf, Senior Lecturer in Marketing at Bournemouth University, discusses her research on consumer identity using qualitative methods, including participant recruitment, use of a pilot study, data collection and analysis, and ethical considerations.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Watch next in SAGE Video

More like this in SAGE Research Methods

SAGE Recommends

We found other relevant content for you on other SAGE platforms.