SAGE Research Methods Video: Market Research - Researching Consumer Happiness using Experimental Design

Name: Researching Consumer Happiness using Experimental Design
Uploaded: 2019-09-05
Duration: 8 min
Description: Dan Li, Assistant Professor at Widener University, describes her research into factors that generate happiness for consumers, utilizing experimental design and Mechanical Turk.

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Video Type: Case Study

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  Li, D. (Academic). (2020). Researching consumer happiness using experimental design [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529718027
  
  Li, Dan. "Researching Consumer Happiness using Experimental Design." In SAGE Video. : SAGE Publications, Ltd., 2020. Video, 00:08:00. https://dx.doi.org/10.4135/9781529718027.
  
  Li, D., 2020. Researching Consumer Happiness using Experimental Design, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529718027 & gt; [Accessed 7 Dec 2022].
  
  Li, Dan. Researching Consumer Happiness using Experimental Design. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 5 Sep 2019. doi: https://dx.doi.org/10.4135/9781529718027. 7 Dec 2022.
  
  Researching Consumer Happiness using Experimental Design [Streaming video]. 2020. doi:10.4135/9781529718027. Accessed 12/07/2022
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Summary
Chapters
Video Info

Summary

Dan Li, Assistant Professor at Widener University, describes her research into factors that generate happiness for consumers, utilizing experimental design and Mechanical Turk.

Chapter 1: The Purpose and Method of Consume Happiness Research
icon angle down
- Start time: 00:00:00
- End time: 00:03:34
Chapter 2: Challenges and Recommendations
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- Start time: 00:03:35
- End time: 00:08:00

Product: SAGE Research Methods Video: Market Research
Type of Content: Case Study
Title: Researching Consumer Happiness using Experimental Design
Publisher: SAGE Publications, Ltd.
- Publication year: 2020
- Online pub date: September 05, 2019
Discipline: Business and Management, Marketing, Psychology
Methods: Experimental design, Survey research
Duration: 00:08:00
DOI: https://dx.doi.org/10.4135/9781529718027
Keywords: challenges, issues, and controversies, consumer behavior, consumer culture, research skills
People
Academic: Dan Li

Online ISBN:9781529718027

Copyright: (c) SAGE Publications Ltd., 2020

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More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Li, D. (Academic). (2020). Researching consumer happiness using experimental design [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529718027
  
  Li, Dan. "Researching Consumer Happiness using Experimental Design." In SAGE Video. : SAGE Publications, Ltd., 2020. Video, 00:08:00. https://dx.doi.org/10.4135/9781529718027.
  
  Li, D., 2020. Researching Consumer Happiness using Experimental Design, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529718027 & gt; [Accessed 7 Dec 2022].
  
  Li, Dan. Researching Consumer Happiness using Experimental Design. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 5 Sep 2019. doi: https://dx.doi.org/10.4135/9781529718027. 7 Dec 2022.
  
  Researching Consumer Happiness using Experimental Design [Streaming video]. 2020. doi:10.4135/9781529718027. Accessed 12/07/2022
  copy to clipboard
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  Export to your reference manager Endnote
  
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  Clip - https://methods.sagepub.com/video/researching-consumer-happiness-using-experimental-design
  
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Experimental design

Discover method in the Methods Map