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Dr. Lucill Curtis discusses social media within the business to business context, focusing on the ways Twitter is used by marketeers and how they feel about it.
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Curtis, L. (Academic). (2020). Researching b2b communication on twitter using social media methods & interviews [Video]. Sage Research Methods. https://
Dr. Lucill Curtis discusses social media within the business to business context, focusing on the ways Twitter is used by marketeers and how they feel about it.
Book Chapter
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