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Researching B2B Communication on Twitter Using Social Media Methods & Interviews

Video Type: Case Study

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Summary

Dr. Lucill Curtis discusses social media within the business to business context, focusing on the ways Twitter is used by marketeers and how they feel about it.

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Book Chapter

Elliott, C, & Robinson, S(2014).Towards an understanding of corporate web identity in Bell, E., Warren, S. and Schroeder, J. (Eds) The Routledge Companion to Visual Organisation. London: Routledge, (277-288),

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