Summary
Chapters
Video Info
Dr. Steven McDermott, PhD, discusses his social media research at Her Majesty's Revenue and Customs (HMRC) on the use of social media, machine learning, and considerations of ethics and privacy.
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Chapter 1: Introduction to HMRC Research on Social Listening
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Chapter 2: HMRC as a Listening Organization Rather than a Data Collection Organization
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Chapter 3: Mindset or Culture of HMRC
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Chapter 4: Real-time Monitoring and Social Media Network Analysis
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Chapter 5: Privacy, Ethics, and Misinformation
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Chapter 6: Data Brokerage and the GDPR
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Chapter 7: Analytic Dashboards as Social Constructs of Limited Value
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Chapter 8: Samples of HMRC–Social Media Interactions
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Chapter 9: Social Constructs of Text Mining and the Need for Human Semantic Interpretation
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Chapter 10: Datafication of People and Real Listening
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Chapter 11: Limitations and Ethics of Social Media Research Platforms and Dashboard
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Chapter 12: Listening or Surveillance?
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Chapter 13: Qualitative Analysis of Social Media
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Chapter 14: Scamming, Phishing, Misinformation, and Bots
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