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Raghu Iyengar, Professor of Marketing at Wharton University, introduces regression analysis and discusses the demand curve in part 1 of regression analysis of the predictive analytics module.
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Iyengar, R. (Academic). (2016). Predictive analytics: Regression analysis, part 1: The demand curve [Video]. Sage Research Methods. https://
Raghu Iyengar, Professor of Marketing at Wharton University, introduces regression analysis and discusses the demand curve in part 1 of regression analysis of the predictive analytics module.
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