Summary
Chapters
Video Info
Peter Fader, Professor of Marketing at Wharton, discusses making predictions using a data set, including customer cohorts, data set structure, and customer value.
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Chapter 1: Peter Fader Introduces a Basic Data Set Using an Example From the Non-Profit Sector
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Chapter 2: Peter Fader Discusses Identifying a Customer Cohort and a Basic Data Structure
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Chapter 3: Peter Fader Uses Examples from the Data Set to Make Predictions About Customer Behavior
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