Sage Research Methods Video: Market Research - Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark

Name: Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark
Uploaded: 2019-12-19
Duration: 4 min 33 s
Description: Kevin Keller, Co-Founder of Fulton and Roark, a men's fragrance and grooming company, discusses the on-going customer-focused market research that shapes his successful business.

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Video Type: In Practice

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  Keller, K. (Speaker). (2020). Market research for men’s fragrance & grooming products: Fulton & Roark [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731897
  
  Keller, Kevin. "Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:04:33. https://doi.org/10.4135/9781529731897.
  
  Keller, K., 2020. Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731897 & gt; [Accessed 29 May 2023].
  
  Keller, Kevin. Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Dec 2019. doi: https://doi.org/10.4135/9781529731897. 29 May 2023.
  
  Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark [Streaming video]. 2020. doi:10.4135/9781529731897. Accessed 05/29/2023
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Summary
Chapters
Video Info

Summary

Kevin Keller, Co-Founder of Fulton and Roark, a men's fragrance and grooming company, discusses the on-going customer-focused market research that shapes his successful business.

Chapter 1: Kevin Keller Discusses the Continuing Customer-Focused Market Research That Informs Fulton and Roak
icon angle down
- Start time: 00:00:00
- End time: 00:02:19
Chapter 2: Kevin Keller Discusses and Provides an Example of the Importance of Customer Feedback and Input
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- Start time: 00:02:20
- End time: 00:04:33

Product: Sage Research Methods Video: Market Research
Type of Content: In Practice
Title: Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: December 19, 2019
Discipline: Marketing
Methods: Marketing research, Focus groups, Survey research, Social media research
Duration: 00:04:33
DOI: https://doi.org/10.4135/9781529731897
Keywords: consumer feedback, customer centrality, customer satisfaction research, focus groups, market research, marketing research, Social media, Survey research
People
Speaker: Kevin Keller

Online ISBN: 9781529731897

Copyright: (c) SAGE Publications Ltd., 2020

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  Keller, K. (Speaker). (2020). Market research for men’s fragrance & grooming products: Fulton & Roark [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731897
  
  Keller, Kevin. "Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:04:33. https://doi.org/10.4135/9781529731897.
  
  Keller, K., 2020. Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731897 & gt; [Accessed 29 May 2023].
  
  Keller, Kevin. Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Dec 2019. doi: https://doi.org/10.4135/9781529731897. 29 May 2023.
  
  Market Research for Men’s Fragrance & Grooming Products: Fulton & Roark [Streaming video]. 2020. doi:10.4135/9781529731897. Accessed 05/29/2023
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Marketing research

Discover method in the Methods Map