Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.
- Product: Sage Research Methods Video
- Type of Content: Definition
- Title: Janet Salmons Defines Focus Groups
- Publisher: SAGE Publications Ltd.
- Publication year: 2017
- Online pub date:
- Discipline: Anthropology
- Methods: Focus groups
- Duration: 00:02:07
Academic: Janet SalmonsOnline ISBN: 9781473970489Copyright: (c) SAGE Publications Ltd., 2017