Sage Research Methods: Business - Introduction to Netnography with a Case Study in Redundancy Programmes

Name: Introduction to Netnography with a Case Study in Redundancy Programmes
Uploaded: 2022-12-22
Duration: 18 min 3 s
Description: Dr. Madeleine Stevens, PhD, senior lecturer, Liverpool John Moores Business School, discusses a case study using netnography to study redundancy programs, including data collection opportunities and challenges.

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Video Type: Tutorial

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  Stevens, M. (Academic). (2023). Introduction to netnography with a case study in redundancy programmes [Video]. Sage Research Methods. https://doi.org/10.4135/9781529667561
  
  Stevens, Madeleine. "Introduction to Netnography with a Case Study in Redundancy Programmes." In Sage Video. : SAGE Publications, Ltd., 2023. Video, 00:18:03. https://doi.org/10.4135/9781529667561.
  
  Stevens, M., 2023. Introduction to Netnography with a Case Study in Redundancy Programmes, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529667561 & gt; [Accessed 10 Dec 2023].
  
  Stevens, Madeleine. Introduction to Netnography with a Case Study in Redundancy Programmes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 22 Dec 2022. doi: https://doi.org/10.4135/9781529667561. 10 Dec 2023.
  
  Introduction to Netnography with a Case Study in Redundancy Programmes [Streaming video]. 2023. doi:10.4135/9781529667561. Accessed 12/10/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Dr. Madeleine Stevens, PhD, senior lecturer, Liverpool John Moores Business School, discusses a case study using netnography to study redundancy programs, including data collection opportunities and challenges.

Chapter 1: Madeleine Stevens Defines and Discusses Where to Conduct a Netnographic Study
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- Start time: 00:00:00
- End time: 00:03:18
Chapter 2: Madeleine Stevens Discusses the Data Collection Process for Netnographic Studies
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- Start time: 00:03:19
- End time: 00:09:18
Chapter 3: Madeleine Stevens Discusses Data Collection Opportunities for Netnographic Studies
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- Start time: 00:09:19
- End time: 00:12:43
Chapter 4: Madeleine Stevens Discusses Data Collection Challenges for Netographic Studies
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- Start time: 00:12:44
- End time: 00:16:18
Chapter 5: Madeleine Stevens Shares Key Takeaways and Future Recommendations for Netnographic Studies
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- Start time: 00:16:19
- End time: 00:18:03

Product: Sage Research Methods: Business
Type of Content: Tutorial
Title: Introduction to Netnography with a Case Study in Redundancy Programmes
Publisher: SAGE Publications, Ltd.
- Publication year: 2023
- Online pub date: December 22, 2022
Discipline: Business and Management
Methods: Netnography, Data collection
Duration: 00:18:03
DOI: https://doi.org/10.4135/9781529667561
Keywords:
anonymity, case study research, ethical considerations, informed consent, internet research, netnography, qualitative data analysis, qualitative data collection, Social media, vulnerable research subject population
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Academic: Madeleine Stevens

Online ISBN: 9781529667561

Copyright: © SAGE Publications Ltd., 2023

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  Stevens, M. (Academic). (2023). Introduction to netnography with a case study in redundancy programmes [Video]. Sage Research Methods. https://doi.org/10.4135/9781529667561
  
  Stevens, Madeleine. "Introduction to Netnography with a Case Study in Redundancy Programmes." In Sage Video. : SAGE Publications, Ltd., 2023. Video, 00:18:03. https://doi.org/10.4135/9781529667561.
  
  Stevens, M., 2023. Introduction to Netnography with a Case Study in Redundancy Programmes, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529667561 & gt; [Accessed 10 Dec 2023].
  
  Stevens, Madeleine. Introduction to Netnography with a Case Study in Redundancy Programmes. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 22 Dec 2022. doi: https://doi.org/10.4135/9781529667561. 10 Dec 2023.
  
  Introduction to Netnography with a Case Study in Redundancy Programmes [Streaming video]. 2023. doi:10.4135/9781529667561. Accessed 12/10/2023
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Netnography

Discover method in the Methods Map

Resources

References

Journal Article

Arvidsson, A, & Caliandro, A(2016).Brand Public. Journal of Consumer Research, 42(5),727-748.

Book

Baran, M.L.(2016).Mixed Methods Research for Improved Scientific Study.

Journal Article

Baron, S, & Russell-Bennett, R(2016).Editorial: The Changing Nature of Data. Journal of Services Marketing, 30(7),673-675. http://dx.doi.org/10.1108/JSM-08-2016-0292

Book Chapter

Belk, R.W., & Kozinets, R.V.(2017).Videography and Netnography. Formative Research in Social Marketing, 265-281.

Journal Article

Braun, V, & Clarke, V(2006).Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3,77-101.

Journal Article

Cherif, H, & Miled, B(2013).Are Brand Communities Influencing Brands Through Co-Creation? A Cross-National Example of the Brand AXE in France and in Tunisia. International Business Research, 6,14-29. http://dx.doi.org/10.5539/ibr.v6n9p14

Book

Cohen, L, Manion, L, & Morrison, K(2011).Research Methods in Education.

Journal Article

Kozinets, R.V.(2022).The Field Behind the Screen: Using Netnography for Marking Research in Online Communities. Journal of Marketing Research, 39,61-72. http://dx.doi.org/10.1509/jmkr.39.1.61.18935

Book

Kozinets, R.V.(2010).Netnography. Doing Ethnographic Research Online..

Journal Article

Kozinets, R.V.(2019).YouTube Utopianism: Social Media Profanation and the Clicktivism of T Capitalist Critique. Journal of Business Research, 98,65-81.

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Madeleine Stevens Defines and Discusses Where to Conduct a Netnographic Study

Chapter 2: Madeleine Stevens Discusses the Data Collection Process for Netnographic Studies

Chapter 3: Madeleine Stevens Discusses Data Collection Opportunities for Netnographic Studies

Chapter 4: Madeleine Stevens Discusses Data Collection Challenges for Netographic Studies

Chapter 5: Madeleine Stevens Shares Key Takeaways and Future Recommendations for Netnographic Studies

Resources

Resources

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Introduction to Netnography with a Case Study in Redundancy Programmes

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Madeleine Stevens Defines and Discusses Where to Conduct a Netnographic Study

Chapter 2: Madeleine Stevens Discusses the Data Collection Process for Netnographic Studies

Chapter 3: Madeleine Stevens Discusses Data Collection Opportunities for Netnographic Studies

Chapter 4: Madeleine Stevens Discusses Data Collection Challenges for Netographic Studies

Chapter 5: Madeleine Stevens Shares Key Takeaways and Future Recommendations for Netnographic Studies

Discover method in the Methods Map

Resources

Resources

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