Sage Research Methods Video: Market Research - Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research

Name: Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research
Uploaded: 2019-12-19
Duration: 24 min 15 s
Description: Co-founders and Partners, Anne Schorr and Ben Jacobson, as well as directors, and staff at Conifer Research, discuss using innovative ethnographic approaches and design research to gain market insights for their clients.

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Video Type: In Practice

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  Schorr, A., Jacobson, B., Hanover, E., McCune, S., Orlow, M., & Peck, S. (Speakers). (2020). Gaining insight using design research & ethnographic approaches: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731842
  
  Schorr, Anne, Ben Jacobson, Evan Hanover, Sasha McCune, Marisa Orlow, and Sophie Peck. "Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:24:15. https://doi.org/10.4135/9781529731842.
  
  Schorr, A., Jacobson, B., Hanover, E., McCune, S., Orlow, M. and Peck, S., 2020. Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731842 & gt; [Accessed 1 Dec 2023].
  
  Schorr, Anne, et al. Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Dec 2019. doi: https://doi.org/10.4135/9781529731842. 1 Dec 2023.
  
  Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529731842. Accessed 12/01/2023
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Summary
Chapters
Video Info

Summary

Co-founders and Partners, Anne Schorr and Ben Jacobson, as well as directors, and staff at Conifer Research, discuss using innovative ethnographic approaches and design research to gain market insights for their clients.

Chapter 1: Anne Schorr Discusses the User-Centered Approach to Problem Solving at Conifer Research
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- Start time: 00:00:00
- End time: 00:03:26
Chapter 2: Ben Jacobson Discusses the Focus on Innovation and Staying Relevant at Conifer Research
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- Start time: 00:03:27
- End time: 00:04:53
Chapter 3: Evan Hanover Discusses the Holistic, Client-Centered Approach Used at Conifer Research
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- Start time: 00:04:54
- End time: 00:08:07
Chapter 4: Sasha McCune Discusses the Innovative Methodologies of Design Research Used at Conifer Research
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- Start time: 00:08:08
- End time: 00:10:57
Chapter 5: Evan Hanover Shares a Recent Conifer Research Project Illustrating the Human-Centered Approach in Action
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- Start time: 00:10:58
- End time: 00:14:32
Chapter 6: Anne Schorr Discusses the Emphasis of Collaboration at Conifer Research
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- Start time: 00:14:33
- End time: 00:17:18
Chapter 7: Anne Schorr Discusses Types of Projects, Knowledge, Data, and Innovation
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- Start time: 00:17:19
- End time: 00:21:11
Chapter 8: Ben Jacobson Shares the Philosophy of Conifer Research
icon angle down
- Start time: 00:21:12
- End time: 00:24:15

Product: Sage Research Methods Video: Market Research
Type of Content: In Practice
Title: Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: December 19, 2019
Discipline: Marketing
Methods: Ethnography, Design-based research, Marketing research
Duration: 00:24:15
DOI: https://doi.org/10.4135/9781529731842
Keywords:
anthropology, consultancy, consumer behavior, consumers and products, cultural modeling, data mining, ethnographic research, innovation and creativity, market opportunity analysis, marketing research, problem solving, research design
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Things Discussed
Organizations Discussed:
Conifer Research

People
Speaker: Anne Schorr
Speaker: Ben Jacobson
Speaker: Evan Hanover
Speaker: Sasha McCune
Speaker: Marisa Orlow
Speaker: Sophie Peck

Online ISBN: 9781529731842

Copyright: (c) SAGE Publications Ltd., 2020

More informationLess information

More informationLess information

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  Schorr, A., Jacobson, B., Hanover, E., McCune, S., Orlow, M., & Peck, S. (Speakers). (2020). Gaining insight using design research & ethnographic approaches: Conifer Research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731842
  
  Schorr, Anne, Ben Jacobson, Evan Hanover, Sasha McCune, Marisa Orlow, and Sophie Peck. "Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:24:15. https://doi.org/10.4135/9781529731842.
  
  Schorr, A., Jacobson, B., Hanover, E., McCune, S., Orlow, M. and Peck, S., 2020. Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731842 & gt; [Accessed 1 Dec 2023].
  
  Schorr, Anne, et al. Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Dec 2019. doi: https://doi.org/10.4135/9781529731842. 1 Dec 2023.
  
  Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529731842. Accessed 12/01/2023
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Anne Schorr Discusses the User-Centered Approach to Problem Solving at Conifer Research

Chapter 2: Ben Jacobson Discusses the Focus on Innovation and Staying Relevant at Conifer Research

Chapter 3: Evan Hanover Discusses the Holistic, Client-Centered Approach Used at Conifer Research

Chapter 4: Sasha McCune Discusses the Innovative Methodologies of Design Research Used at Conifer Research

Chapter 5: Evan Hanover Shares a Recent Conifer Research Project Illustrating the Human-Centered Approach in Action

Chapter 6: Anne Schorr Discusses the Emphasis of Collaboration at Conifer Research

Chapter 7: Anne Schorr Discusses Types of Projects, Knowledge, Data, and Innovation

Chapter 8: Ben Jacobson Shares the Philosophy of Conifer Research

Things Discussed

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Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Anne Schorr Discusses the User-Centered Approach to Problem Solving at Conifer Research

Chapter 2: Ben Jacobson Discusses the Focus on Innovation and Staying Relevant at Conifer Research

Chapter 3: Evan Hanover Discusses the Holistic, Client-Centered Approach Used at Conifer Research

Chapter 4: Sasha McCune Discusses the Innovative Methodologies of Design Research Used at Conifer Research

Chapter 5: Evan Hanover Shares a Recent Conifer Research Project Illustrating the Human-Centered Approach in Action

Chapter 6: Anne Schorr Discusses the Emphasis of Collaboration at Conifer Research

Chapter 7: Anne Schorr Discusses Types of Projects, Knowledge, Data, and Innovation

Chapter 8: Ben Jacobson Shares the Philosophy of Conifer Research

Things Discussed

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