Co-founders and Partners, Anne Schorr and Ben Jacobson, as well as directors, and staff at Conifer Research, discuss using innovative ethnographic approaches and design research to gain market insights for their clients.
- Product: Sage Research Methods Video: Market Research
- Type of Content: In Practice
- Title: Gaining Insight Using Design Research & Ethnographic Approaches: Conifer Research
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Ethnography, Design-based research, Marketing research
- Duration: 00:24:15
Speaker: Anne Schorr
Speaker: Ben Jacobson
Speaker: Evan Hanover
Speaker: Sasha McCune
Speaker: Marisa Orlow
Speaker: Sophie PeckOnline ISBN: 9781529731842Copyright: (c) SAGE Publications Ltd., 2020