SAGE Research Methods Video - Focus Groups: Insight Consulting Group

Name: Focus Groups: Insight Consulting Group
Uploaded: 2016-09-30
Duration: 27 min 5 s
Description: Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study.

Transcript

Video Type: In Practice

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  Zyga, K. (Practitioner). (2017). Focus groups: Insight consulting group [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781473998629
  
  Zyga, Kristin. "Focus Groups: Insight Consulting Group." In SAGE Video. : SAGE Publications Ltd, 2017. Video, 00:27:05. https://dx.doi.org/10.4135/9781473998629.
  
  Zyga, K., 2017. Focus Groups: Insight Consulting Group, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473998629 & gt; [Accessed 14 Aug 2022].
  
  Zyga, Kristin. Focus Groups: Insight Consulting Group. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Sep 2016. doi: https://dx.doi.org/10.4135/9781473998629. 14 Aug 2022.
  
  Focus Groups: Insight Consulting Group [Streaming video]. 2017. doi:10.4135/9781473998629. Accessed 08/14/2022
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Summary

Summary

Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study.