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Schweidel, D. (Academic). (2017). Exploring your data with data visualization & descriptive statistics, part 1: Course objectives & example 1: Political advertising expenditures [Video]. SAGE Research Methods. https://dx.
David Schweidel, PhD, Professor of Marketing at Emory University, provides a course overview and an introduction to some of the techniques to analyze marketing data in this first session of the Meaningful Marketing Insights series.
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