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Schweidel, D. (Academic). (2017). Exploring your data with data visualization & descriptive statistics, part 2: Excel analysis of motion picture industry data [Video]. SAGE Research Methods. https://dx.
David Schweidel, PhD, Professor of Marketing at Emory University, discusses analysis of motion picture data using Excel pivot tables in part 5 of the Overview and Introduction to the Meaningful Marketing Insights series.
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