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Evaluating Project Servator Using Quantitative Methods

Video Type: Case Study

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Summary

Professor Paul Baines and Superintendent Helen Isaacs discuss the design of messaging for Project Servator, a national police initiative to improve crime rates and deter counter-terrorism using unpredictable law enforcement deployment.

Resources

Resources

References
References

Book

Baines, P(2011).Political Marketing, Vols. I-III. London: SAGE Publishing,

Book

Baines, P, Fill, C, Rosengren, R, & Antonetti, P(2019).Marketing (5th ed.). Oxford: Oxford University Press,

Book

Hair Jr, J.F, Babin, B.J, Anderson, R.E, & Black, W.C(2018).Multivariate Data Analysis (8th ed.). Andover: Cengage,

Book

Malhotra, N.K(2019).Marketing Research: An Applied Orientation (7th ed.). Harlow: Pearson,

Book

Pallant, J(2016).SPSS Survival Manual (6th ed.). Maidenhead: McGraw-Hill Education,

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