SAGE Research Methods Video: Market Research - Digital Tools for Remote Ethnographic Research: Conifer Research

Name: Digital Tools for Remote Ethnographic Research: Conifer Research
Uploaded: 2020-01-03
Duration: 15 min 30 s
Description: Marisa Orlow and Sasha McCune of Conifer Research discuss using digital tools for remote ethnographic marketing research.

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Video Type: In Practice

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  McCune, S., & Orlow, M. (Speakers). (2020). Digital tools for remote ethnographic research: Conifer Research [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529732467
  
  McCune, Sasha, and Marisa Orlow. "Digital Tools for Remote Ethnographic Research: Conifer Research." In SAGE Video. : SAGE Publications Ltd., 2020. Video, 00:15:30. https://dx.doi.org/10.4135/9781529732467.
  
  McCune, S. and Orlow, M., 2020. Digital Tools for Remote Ethnographic Research: Conifer Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529732467 & gt; [Accessed 5 Dec 2022].
  
  McCune, Sasha and Marisa Orlow. Digital Tools for Remote Ethnographic Research: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 3 Jan 2020. doi: https://dx.doi.org/10.4135/9781529732467. 5 Dec 2022.
  
  Digital Tools for Remote Ethnographic Research: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732467. Accessed 12/05/2022
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Summary
Chapters
Video Info

Summary

Marisa Orlow and Sasha McCune of Conifer Research discuss using digital tools for remote ethnographic marketing research.

Chapter 1: Marisa Orlow and Sasha McCune Explain How Remote Research for Marketing Has Evolved
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- Start time: 00:00:00
- End time: 00:03:33
Chapter 2: Sasha McCune and Marisa Orlow Discuss Research Techniques Suited for Remote Research
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- Start time: 00:03:34
- End time: 00:07:15
Chapter 3: Marisa Orlow and Sasha McCune Provide Examples of the Remote Research Process
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- Start time: 00:07:16
- End time: 00:09:46
Chapter 4: Marisa Orlow and Sasha McCune Discuss Advantages and Challenges with Remote Research
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- Start time: 00:09:47
- End time: 00:15:30

Product: SAGE Research Methods Video: Market Research
Type of Content: In Practice
Title: Digital Tools for Remote Ethnographic Research: Conifer Research
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: January 03, 2020
Discipline: Business and Management, Marketing
Methods: Ethnography, Marketing research, Qualitative data collection, Video research
Duration: 00:15:30
DOI: https://dx.doi.org/10.4135/9781529732467
Keywords: activity data, consumer behavior, data analysis, diary methods, digital media, ethnographic research, large-scale research, marketing research, problem solving, qualitative interview, remote working services, video interview, video research
People
Speaker: Sasha McCune
Speaker: Marisa Orlow

Online ISBN:9781529732467

Copyright: (c) SAGE Publications Ltd., 2020

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More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
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  McCune, S., & Orlow, M. (Speakers). (2020). Digital tools for remote ethnographic research: Conifer Research [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529732467
  
  McCune, Sasha, and Marisa Orlow. "Digital Tools for Remote Ethnographic Research: Conifer Research." In SAGE Video. : SAGE Publications Ltd., 2020. Video, 00:15:30. https://dx.doi.org/10.4135/9781529732467.
  
  McCune, S. and Orlow, M., 2020. Digital Tools for Remote Ethnographic Research: Conifer Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529732467 & gt; [Accessed 5 Dec 2022].
  
  McCune, Sasha and Marisa Orlow. Digital Tools for Remote Ethnographic Research: Conifer Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 3 Jan 2020. doi: https://dx.doi.org/10.4135/9781529732467. 5 Dec 2022.
  
  Digital Tools for Remote Ethnographic Research: Conifer Research [Streaming video]. 2020. doi:10.4135/9781529732467. Accessed 12/05/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Cancel
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Marisa Orlow and Sasha McCune Explain How Remote Research for Marketing Has Evolved

Chapter 2: Sasha McCune and Marisa Orlow Discuss Research Techniques Suited for Remote Research

Chapter 3: Marisa Orlow and Sasha McCune Provide Examples of the Remote Research Process

Chapter 4: Marisa Orlow and Sasha McCune Discuss Advantages and Challenges with Remote Research

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Digital Tools for Remote Ethnographic Research: Conifer Research

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Marisa Orlow and Sasha McCune Explain How Remote Research for Marketing Has Evolved

Chapter 2: Sasha McCune and Marisa Orlow Discuss Research Techniques Suited for Remote Research

Chapter 3: Marisa Orlow and Sasha McCune Provide Examples of the Remote Research Process

Chapter 4: Marisa Orlow and Sasha McCune Discuss Advantages and Challenges with Remote Research

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