Summary
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Gregory Kivenzor, PhD, Marketing Professor, University of Connecticut, discusses his cross-cultural research in the little-studied, but increasingly important, emerging markets.
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Chapter 1: Gregory Kivenzor, PhD, Discusses His Interest in Cross-Cultural Research in Emerging Markets
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Chapter 2: Gregory Kivenzor, PhD, Discusses Sources of Data and Important Considerations for the Literature Review Process
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Chapter 3: Gregory Kivenzor, PhD, Discusses Unexpected Challenges and How They Were Addressed
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Chapter 4: Gregory Kivenzor, PhD, Shares Recommendations for Anyone Looking Research Emerging Markets
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