Sage Research Methods Video: Market Research - Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports

Name: Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports
Uploaded: 2019-11-29
Duration: 11 min 33 s
Description: Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.

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Video Type: Tutorial

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  Iyengar, R. (Academic). (2016). Descriptive analytics: Descriptive data collection: Net promoter score and self-reports [Video]. Sage Research Methods. https://doi.org/10.4135/9781529729023
  
  Iyengar, Raghu. "Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports." In Sage Video. : Wharton, 2016. Video, 00:11:33. https://doi.org/10.4135/9781529729023.
  
  Iyengar, R., 2016. Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529729023 & gt; [Accessed 8 Jun 2023].
  
  Iyengar, Raghu. Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 29 Nov 2019. doi: https://doi.org/10.4135/9781529729023. 8 Jun 2023.
  
  Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports [Streaming video]. 2016. doi:10.4135/9781529729023. Accessed 06/08/2023
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Summary
Chapters
Video Info

Summary

Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.

Chapter 1: Raghu Iyengar Introduces, and Provides an Example of, Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research
icon angle down
- Start time: 00:00:00
- End time: 00:03:08
Chapter 2: Raghu Iyengar Discusses Limitations of Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research
icon angle down
- Start time: 00:03:09
- End time: 00:07:47
Chapter 3: Raghu Iyengar Discusses Considerations When Using Net Promoter Score for Market Research
icon angle down
- Start time: 00:07:48
- End time: 00:09:26
Chapter 4: Raghu Iyengar Discusses Customer Self Reports as a Data Collection Tool for Market Research
icon angle down
- Start time: 00:09:27
- End time: 00:11:33

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports
Publisher: Wharton
Series: Customer Analytics
- Publication year: 2016
- Online pub date: November 29, 2019
Discipline: Marketing
Methods: Data collection, Quantitative data analysis, Survey research, Marketing research
Duration: 00:11:33
DOI: https://doi.org/10.4135/9781529729023
Keywords: consumer behavior, customer satisfaction research, data collection, linked data, market research, prediction (methodology), profit, Self-report studies, Self-report surveys, Survey research, validity and reliability
People
Academic: Raghu Iyengar

Online ISBN: 9781529729023

Copyright: Copyright © 2019 Wharton Online. All Rights Reserved.

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  Iyengar, R. (Academic). (2016). Descriptive analytics: Descriptive data collection: Net promoter score and self-reports [Video]. Sage Research Methods. https://doi.org/10.4135/9781529729023
  
  Iyengar, Raghu. "Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports." In Sage Video. : Wharton, 2016. Video, 00:11:33. https://doi.org/10.4135/9781529729023.
  
  Iyengar, R., 2016. Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529729023 & gt; [Accessed 8 Jun 2023].
  
  Iyengar, Raghu. Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 29 Nov 2019. doi: https://doi.org/10.4135/9781529729023. 8 Jun 2023.
  
  Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports [Streaming video]. 2016. doi:10.4135/9781529729023. Accessed 06/08/2023
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Raghu Iyengar Introduces, and Provides an Example of, Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research

Chapter 2: Raghu Iyengar Discusses Limitations of Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research

Chapter 3: Raghu Iyengar Discusses Considerations When Using Net Promoter Score for Market Research

Chapter 4: Raghu Iyengar Discusses Customer Self Reports as a Data Collection Tool for Market Research

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Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Raghu Iyengar Introduces, and Provides an Example of, Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research

Chapter 2: Raghu Iyengar Discusses Limitations of Net Promoter Score as a Descriptive Analytic Survey Tool for Market Research

Chapter 3: Raghu Iyengar Discusses Considerations When Using Net Promoter Score for Market Research

Chapter 4: Raghu Iyengar Discusses Customer Self Reports as a Data Collection Tool for Market Research

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