Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Descriptive Analytics: Descriptive Data Collection: Net Promoter Score and Self-Reports

Video Type: Tutorial

Transcript

Auto scroll
Summary

Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles