Summary
Chapters
Video Info
Prof. David Silverman discusses qualitative research and the two types of qualitative research, which he calls the minority and majority views. Most qualitative research involves interviews and focus groups but Silverman argues the better method is by using naturalistic data. Silverman discusses the advantages and disadvantages of both methods and combining quantitative methods with qualitative research.
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Chapter 1: Introduction: Minority and Majority View
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Chapter 2: The Majority View & Thematic Analysis
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Chapter 3: The Appeal of the Majority View
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Chapter 4: What Are the Limitations of the Majority View?
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Chapter 5: How Does the Minority View Differ?
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Chapter 6: What Are the Strengths of the Minority View?
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Chapter 7: Minority View and Quantitative Research
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Chapter 8: Conclusion
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