Sage Research Methods Video: Market Research - Customer Segmentation: Part 2

Name: Customer Segmentation: Part 2
Uploaded: 2020-01-13
Duration: 10 min 49 s
Description: David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.

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Video Type: Tutorial

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  Schweidel, D. (Academic). (2017). Customer segmentation: part 2 [Video]. Sage Research Methods. https://doi.org/10.4135/9781529733426
  
  Schweidel, David. "Customer Segmentation: Part 2." In Sage Video. : Emory University, 2017. Video, 00:10:49. https://doi.org/10.4135/9781529733426.
  
  Schweidel, D., 2017. Customer Segmentation: Part 2, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529733426 & gt; [Accessed 2 Oct 2023].
  
  Schweidel, David. Customer Segmentation: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://doi.org/10.4135/9781529733426. 2 Oct 2023.
  
  Customer Segmentation: Part 2 [Streaming video]. 2017. doi:10.4135/9781529733426. Accessed 10/02/2023
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Summary
Chapters
Video Info

Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.

Chapter 1: David Schweidel Discusses Determining Market Segments Using Cluster Analysis
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- Start time: 00:00:00
- End time: 00:02:21
Chapter 2: David Schweidel Illustrates Cluster Analysis in One and in Two Dimensions
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- Start time: 00:02:22
- End time: 00:03:39
Chapter 3: David Schweidel Summarizes Decisions to Make When Using Cluster Analysis
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- Start time: 00:03:40
- End time: 00:05:34
Chapter 4: David Schweidel Discusses Determining Which Clustering Variables to Include in Factor Analysis
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- Start time: 00:05:35
- End time: 00:07:47
Chapter 5: David Schweidel Discusses Approaches for Cluster Analysis and Provides an Overview of Clustering Procedures
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- Start time: 00:07:48
- End time: 00:10:49

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: Customer Segmentation: Part 2
Publisher: Emory University
Series: Survey Analysis to Gain Marketing Insights
- Publication year: 2017
- Online pub date: January 13, 2020
Discipline: Marketing
Methods: Cluster analysis, Survey research, Data analysis skills, Marketing research
Duration: 00:10:49
DOI: https://doi.org/10.4135/9781529733426
Keywords:
agglomerative methods, algorithms, cluster analysis, cluster grouping, consumer behavior, data analysis, data visualisation, factor analysis, hierarchical classification systems, market segmentation, marketing research, prediction (methodology), Survey research, variables (research)
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Academic: David Schweidel

Online ISBN: 9781529733426

Copyright: © 2016 Emory University. All rights reserved.

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  Schweidel, D. (Academic). (2017). Customer segmentation: part 2 [Video]. Sage Research Methods. https://doi.org/10.4135/9781529733426
  
  Schweidel, David. "Customer Segmentation: Part 2." In Sage Video. : Emory University, 2017. Video, 00:10:49. https://doi.org/10.4135/9781529733426.
  
  Schweidel, D., 2017. Customer Segmentation: Part 2, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529733426 & gt; [Accessed 2 Oct 2023].
  
  Schweidel, David. Customer Segmentation: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://doi.org/10.4135/9781529733426. 2 Oct 2023.
  
  Customer Segmentation: Part 2 [Streaming video]. 2017. doi:10.4135/9781529733426. Accessed 10/02/2023
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: David Schweidel Discusses Determining Market Segments Using Cluster Analysis

Chapter 2: David Schweidel Illustrates Cluster Analysis in One and in Two Dimensions

Chapter 3: David Schweidel Summarizes Decisions to Make When Using Cluster Analysis

Chapter 4: David Schweidel Discusses Determining Which Clustering Variables to Include in Factor Analysis

Chapter 5: David Schweidel Discusses Approaches for Cluster Analysis and Provides an Overview of Clustering Procedures

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Customer Segmentation: Part 2

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: David Schweidel Discusses Determining Market Segments Using Cluster Analysis

Chapter 2: David Schweidel Illustrates Cluster Analysis in One and in Two Dimensions

Chapter 3: David Schweidel Summarizes Decisions to Make When Using Cluster Analysis

Chapter 4: David Schweidel Discusses Determining Which Clustering Variables to Include in Factor Analysis

Chapter 5: David Schweidel Discusses Approaches for Cluster Analysis and Provides an Overview of Clustering Procedures

Discover method in the Methods Map

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