SAGE Research Methods Video: Market Research - Customer Segmentation: Part 2

Name: Customer Segmentation: Part 2
Uploaded: 2020-01-13
Duration: 10 min 49 s
Description: David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.

Transcript

Video Type: Tutorial

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  Schweidel, D. (Academic). (2017). Customer segmentation: part 2 [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529733426
  
  Schweidel, David. "Customer Segmentation: Part 2." In SAGE Video. : Emory University, 2017. Video, 00:10:49. https://dx.doi.org/10.4135/9781529733426.
  
  Schweidel, D., 2017. Customer Segmentation: Part 2, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529733426 & gt; [Accessed 26 Sep 2022].
  
  Schweidel, David. Customer Segmentation: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://dx.doi.org/10.4135/9781529733426. 26 Sep 2022.
  
  Customer Segmentation: Part 2 [Streaming video]. 2017. doi:10.4135/9781529733426. Accessed 09/26/2022
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Summary

Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.