Transcript

Customer Segmentation: Part 2

Name: Customer Segmentation: Part 2
Uploaded: 2020-01-13
Duration: 10 min 49 s
Description: David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.

Video Type: Tutorial

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Schweidel, D. (Academic). (2017). Customer segmentation: part 2 [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529733426
  
  Schweidel, David. "Customer Segmentation: Part 2." In SAGE Video. : Emory University, 2017. Video, 00:10:49. https://dx.doi.org/10.4135/9781529733426.
  
  Schweidel, D., 2017. Customer Segmentation: Part 2, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529733426 & gt; [Accessed 26 Jun 2022].
  
  Schweidel, David. Customer Segmentation: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://dx.doi.org/10.4135/9781529733426. 26 Jun 2022.
  
  Customer Segmentation: Part 2 [Streaming video]. 2017. doi:10.4135/9781529733426. Accessed 06/26/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://methods.sagepub.com/video/customer-segmentation-part-2
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://methods.sagepub.com/video/customer-segmentation-part-2
  
  Copy to clipboard
  
  Cancel

Summary

Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider. Part 7 of the Survey Analysis to Gain Marketing Insights course.