Sage Research Methods Video: Market Research - Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs

Name: Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs
Uploaded: 2019-11-13
Duration: 7 min 34 s
Description: Jay Sherer, Co-founder of Reclamation Society and Founding Team Member of Hello Agent, discusses customer discovery as the essential qualitative research method for entrepreneurs in part 1 of achieving product/market fit through customer discovery .

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Video Type: Tutorial

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  Sherer, J. (Speaker). (2020). Customer discovery: Why it’s an essential research method for entrepreneurs [Video]. Sage Research Methods. https://doi.org/10.4135/9781529727128
  
  Sherer, Jay. "Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:07:34. https://doi.org/10.4135/9781529727128.
  
  Sherer, J., 2020. Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529727128 & gt; [Accessed 22 Sep 2023].
  
  Sherer, Jay. Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Nov 2019. doi: https://doi.org/10.4135/9781529727128. 22 Sep 2023.
  
  Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs [Streaming video]. 2020. doi:10.4135/9781529727128. Accessed 09/22/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Jay Sherer, Co-founder of Reclamation Society and Founding Team Member of Hello Agent, discusses customer discovery as the essential qualitative research method for entrepreneurs in part 1 of achieving product/market fit through customer discovery .

Chapter 1: Jay Sherer Introduces the Goal of Customer Discovery, Defines Key Concepts, and Shares Pro Tips
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- Start time: 00:00:00
- End time: 00:04:36
Chapter 2: Jay Sherer Discusses Why a Focus on Customer Discovery is a Viable Strategy and Suggests Additional Resources for Entrepreneurs
icon angle down
- Start time: 00:04:37
- End time: 00:07:34

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs
Publisher: SAGE Publications Ltd.
Series: Customer Discovery
- Publication year: 2020
- Online pub date: November 13, 2019
Discipline: Marketing
Methods: Research design, Research questions, Marketing research
Duration: 00:07:34
DOI: https://doi.org/10.4135/9781529727128
Keywords:
customer responsiveness, entrepreneurial marketing, entrepreneurship, product development, target markets
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Speaker: Jay Sherer

Online ISBN: 9781529727128

Copyright: (c) SAGE Publications Ltd., 2020

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  Sherer, J. (Speaker). (2020). Customer discovery: Why it’s an essential research method for entrepreneurs [Video]. Sage Research Methods. https://doi.org/10.4135/9781529727128
  
  Sherer, Jay. "Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:07:34. https://doi.org/10.4135/9781529727128.
  
  Sherer, J., 2020. Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529727128 & gt; [Accessed 22 Sep 2023].
  
  Sherer, Jay. Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Nov 2019. doi: https://doi.org/10.4135/9781529727128. 22 Sep 2023.
  
  Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs [Streaming video]. 2020. doi:10.4135/9781529727128. Accessed 09/22/2023
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Research design

Discover method in the Methods Map

Resources

References

Book

Blank, S(2013).The Four Steps to the Epiphany: Successful Strategies for Products That Win (5th ed.). Palo Alto, CA: K & S Ranch,

Book

Ries, E(2011).The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York, NY: Crown and Business,

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Jay Sherer Introduces the Goal of Customer Discovery, Defines Key Concepts, and Shares Pro Tips

Chapter 2: Jay Sherer Discusses Why a Focus on Customer Discovery is a Viable Strategy and Suggests Additional Resources for Entrepreneurs

Resources

Resources

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Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Jay Sherer Introduces the Goal of Customer Discovery, Defines Key Concepts, and Shares Pro Tips

Chapter 2: Jay Sherer Discusses Why a Focus on Customer Discovery is a Viable Strategy and Suggests Additional Resources for Entrepreneurs

Discover method in the Methods Map

Resources

Resources

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