Jay Sherer, Co-founder of Reclamation Society and Founding Team Member of Hello Agent, discusses customer discovery as the essential qualitative research method for entrepreneurs in part 1 of achieving product/market fit through customer discovery .
- Product: Sage Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: Customer Discovery: Why it’s an Essential Research Method for Entrepreneurs
- Publisher: SAGE Publications Ltd.
- Series: Customer Discovery
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Research design, Research questions, Marketing research
- Duration: 00:07:34
Speaker: Jay ShererOnline ISBN: 9781529727128Copyright: (c) SAGE Publications Ltd., 2020