Summary
Chapters
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Dr. Kendra Calhoun, PhD, U.C. President's Fellow, University of California–Los Angeles, discusses conducting digital ethnography on social media, including what can be studied, developing a research plan, selecting an online community, selecting aspects to study, and interacting with online community members.
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Chapter 1: Dr. Kendra Calhoun Defines and Discusses Digital Ethnography
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Chapter 2: Dr. Kendra Calhoun Discusses What Can Be Studied Through Digital Ethnography
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Chapter 3: Dr. Kendra Calhoun Discusses Developing a Research Plan and Selecting an Online Study Community
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Chapter 4: Dr. Kendra Calhoun Discusses Selecting Which Aspects of and How to Interact With the Online Study Community
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Chapter 5: Dr. Kendra Calhoun Shares Key Takeaways for Conducting Digital Ethnography on Social Media
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