Sage Research Methods Video: Market Research

Name: Communispace
Uploaded: 2020-01-15
Duration: 9 min 34 s
Description: Diane Hessan has grown the online focus group service Communispace from an idea to a company that sold to the world's largest advertising agency Omnicom for over $100 million. Communispace now has over 200 clients and 500 employees. Diane now teaches people how to gain employment and thrive in a startup environment through her role as the CEO of the Startup Institute.

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Video Type: Documentary

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  Hessan, D. (Interviewee). (2017). Communispace [Video]. Sage Research Methods. https://doi.org/10.4135/9781529734102
  
  Hessan, Diane. "Communispace." In Sage Video. : Film Ideas, 2017. Video, 00:09:34. https://doi.org/10.4135/9781529734102.
  
  Hessan, D., 2017. Communispace, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529734102 & gt; [Accessed 3 Oct 2023].
  
  Hessan, Diane. Communispace. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529734102. 3 Oct 2023.
  
  Communispace [Streaming video]. 2017. doi:10.4135/9781529734102. Accessed 10/03/2023
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Summary
Chapters
Video Info

Summary

Diane Hessan has grown the online focus group service Communispace from an idea to a company that sold to the world's largest advertising agency Omnicom for over $100 million. Communispace now has over 200 clients and 500 employees. Diane now teaches people how to gain employment and thrive in a startup environment through her role as the CEO of the Startup Institute.

Chapter 1: Early Life and the Start of the Entrepreneurial Journey
icon angle down
- Start time: 00:00:00
- End time: 00:02:24
Chapter 2: The Idea and the Power of Pivoting
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- Start time: 00:02:25
- End time: 00:03:34
Chapter 3: Getting into the Customer's Underwear
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- Start time: 00:03:35
- End time: 00:05:39
Chapter 4: The Company as Family and Hiring
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- Start time: 00:05:40
- End time: 00:07:39
Chapter 5: Leadership and Giving Back
icon angle down
- Start time: 00:07:40
- End time: 00:09:30

Product: Sage Research Methods Video: Market Research
Type of Content: Documentary
Title: Communispace
Publisher: Film Ideas
- Publication year: 2017
- Online pub date: January 15, 2020
Discipline: Marketing
Methods: Marketing research, Focus groups
Duration: 00:09:34
DOI: https://doi.org/10.4135/9781529734102
Keywords:
consumer behavior, entrepreneurial decision making, entrepreneurial leadership and human resources, entrepreneurship, human resource management, idea generation, organizational behavior
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Interviewee: Diane Hessan

Online ISBN: 9781529734102

Copyright: © 2017 Teletime Video

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  Hessan, D. (Interviewee). (2017). Communispace [Video]. Sage Research Methods. https://doi.org/10.4135/9781529734102
  
  Hessan, Diane. "Communispace." In Sage Video. : Film Ideas, 2017. Video, 00:09:34. https://doi.org/10.4135/9781529734102.
  
  Hessan, D., 2017. Communispace, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529734102 & gt; [Accessed 3 Oct 2023].
  
  Hessan, Diane. Communispace. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529734102. 3 Oct 2023.
  
  Communispace [Streaming video]. 2017. doi:10.4135/9781529734102. Accessed 10/03/2023
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Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: Early Life and the Start of the Entrepreneurial Journey

Chapter 2: The Idea and the Power of Pivoting

Chapter 3: Getting into the Customer's Underwear

Chapter 4: The Company as Family and Hiring

Chapter 5: Leadership and Giving Back

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Communispace

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: Early Life and the Start of the Entrepreneurial Journey

Chapter 2: The Idea and the Power of Pivoting

Chapter 3: Getting into the Customer's Underwear

Chapter 4: The Company as Family and Hiring

Chapter 5: Leadership and Giving Back

Discover method in the Methods Map

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