Sage Research Methods Video: Market Research - Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2

Name: Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2
Uploaded: 2019-12-12
Duration: 16 min 14 s
Description: Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research.

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Video Type: Tutorial

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  Perks, K. (Academic). (2020). Applied qualitative marketing research - sampling, questionnaire design and data collection: part 2 [Video]. Sage Research Methods. https://doi.org/10.4135/9781529730883
  
  Perks, Keith. "Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:16:14. https://doi.org/10.4135/9781529730883.
  
  Perks, K., 2020. Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529730883 & gt; [Accessed 2 Oct 2023].
  
  Perks, Keith. Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 12 Dec 2019. doi: https://doi.org/10.4135/9781529730883. 2 Oct 2023.
  
  Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2 [Streaming video]. 2020. doi:10.4135/9781529730883. Accessed 10/02/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research.

Chapter 1: Keith Perks, PhD, Introduces Questionnaires, Interview Guides and Scripts, and Focus Groups
icon angle down
- Start time: 00:00:00
- End time: 00:03:17
Chapter 2: Keith Perks, PhD, Discusses How to Use the Interview Guide and Interview Guide Themes
icon angle down
- Start time: 00:03:18
- End time: 00:05:30
Chapter 3: Keith Perks, PhD, Discusses Questionnaire Design and Propositions, and Data Collection Via Focus Groups and Personal Interviews
icon angle down
- Start time: 00:05:31
- End time: 00:09:43
Chapter 4: Keith Perks, PhD, Discusses Face-to-Face Interviews
icon angle down
- Start time: 00:09:44
- End time: 00:11:24
Chapter 5: Keith Perks, PhD, Discusses the In-Depth Interview Process
icon angle down
- Start time: 00:11:25
- End time: 00:16:14

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2
Publisher: SAGE Publications Ltd.
Series: Applied Qualitative Marketing Research
- Publication year: 2020
- Online pub date: December 12, 2019
Discipline: Marketing
Methods: Qualitative data collection, Research design, Focus groups, In-depth interviews, Marketing research
Duration: 00:16:14
DOI: https://doi.org/10.4135/9781529730883
Keywords:
focus groups, in-depth interviews, internet data collection, interview guide, longitudinal research, marketing research, personal interviews, qualitative data collection, qualitative interview, qualitative research methods, questionnaire design, questionnaires, research design, Social media
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Academic: Keith Perks

Online ISBN: 9781529730883

Copyright: (c) SAGE Publications Ltd., 2020

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  Perks, K. (Academic). (2020). Applied qualitative marketing research - sampling, questionnaire design and data collection: part 2 [Video]. Sage Research Methods. https://doi.org/10.4135/9781529730883
  
  Perks, Keith. "Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:16:14. https://doi.org/10.4135/9781529730883.
  
  Perks, K., 2020. Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529730883 & gt; [Accessed 2 Oct 2023].
  
  Perks, Keith. Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 12 Dec 2019. doi: https://doi.org/10.4135/9781529730883. 2 Oct 2023.
  
  Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2 [Streaming video]. 2020. doi:10.4135/9781529730883. Accessed 10/02/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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Qualitative data collection

Discover method in the Methods Map

Resources

References

Book

Alvesson, M(2010).Interpreting Interviews. London: SAGE Publications Ltd.,

Book

Barbour, R(2018).Doing Focus Groups (2nd ed.). London: SAGE Publications Ltd.,

Book

Brinkmann, S, & Kvale, S(2014).InterViews: Learning the Craft of Qualitative Research Interviewing (3rd ed.).. Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Denzin, N.K, & Lincoln, Y.S(2017).The SAGE Handbook of Qualitative Research (5th ed.). Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Gravetter, F.J, & Forzano, L.B(2011).Research Methods for the Behavioural Sciences (4th ed.). Australia: Wadsworth, 146.

Book

Malhotra, N.K(2019).Marketing Research: An Applied Orientation Global Edition. Upper Saddle River, NJ: Pearson/Prentice Hall,

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Keith Perks, PhD, Introduces Questionnaires, Interview Guides and Scripts, and Focus Groups

Chapter 2: Keith Perks, PhD, Discusses How to Use the Interview Guide and Interview Guide Themes

Chapter 3: Keith Perks, PhD, Discusses Questionnaire Design and Propositions, and Data Collection Via Focus Groups and Personal Interviews

Chapter 4: Keith Perks, PhD, Discusses Face-to-Face Interviews

Chapter 5: Keith Perks, PhD, Discusses the In-Depth Interview Process

Resources

Resources

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Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Keith Perks, PhD, Introduces Questionnaires, Interview Guides and Scripts, and Focus Groups

Chapter 2: Keith Perks, PhD, Discusses How to Use the Interview Guide and Interview Guide Themes

Chapter 3: Keith Perks, PhD, Discusses Questionnaire Design and Propositions, and Data Collection Via Focus Groups and Personal Interviews

Chapter 4: Keith Perks, PhD, Discusses Face-to-Face Interviews

Chapter 5: Keith Perks, PhD, Discusses the In-Depth Interview Process

Discover method in the Methods Map

Resources

Resources

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