Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research.
- Product: Sage Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2
- Publisher: SAGE Publications Ltd.
- Series: Applied Qualitative Marketing Research
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Qualitative data collection, Research design, Focus groups, In-depth interviews, Marketing research
- Duration: 00:16:14
Academic: Keith PerksOnline ISBN: 9781529730883Copyright: (c) SAGE Publications Ltd., 2020