Keith Perks, Honorary Fellow at the University of Brighton Business School, discusses sampling, questionnaire design, and data collection for qualitative marketing research.
- Product: SAGE Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 1
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Business and Management, Marketing
- Methods: Sampling, Questionnaire design, Marketing research
- Duration: 00:16:29
- Keywords: convenience sample, data collection, generalization, informed consent, marketing research, population, qualitative data collection, qualitative interview, qualitative research methods, quantitative research methods, questionnaires and surveys, random sampling, Sampling, Sampling techniques, Snowball sampling, Social media
Academic: Keith PerksOnline ISBN:9781529730630Copyright: (c) SAGE Publications Ltd., 2020