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Applied Qualitative Marketing Research - Methodology and Method: Part 2

Video Type: Tutorial

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Summary

Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the discussion on qualitative marketing research methodologies and methods.

Resources

Resources

References
References

Book

Daniel, J(2011).Sampling Essentials: Practical Guidelines for Making Sampling Choices. Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Denzin, N.K, Lincoln, Y.S, & Eds., (2017).The SAGE Handbook of Qualitative Research (5th ed.). Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Flick, U(2018).Doing Triangulation and Mixed Methods (2nd ed.). London: SAGE Publications Ltd.,

Book Chapter

Stake, R.E(1994).Case Studies. In: Denzin, N.K., & Lincold, Y.S. Eds. Handbook of Qualitative Research (236-247). Thousand Oaks, CA: SAGE Publications, Inc., 236-247.

Book

Yin, R.K(2014).Case Study Research: Design and Methods (5th ed.). Thousand Oaks, CA: SAGE Publications, Inc.,

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