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Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the discussion on qualitative marketing research methodologies and methods.
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Chapter 1: Keith Perks, PhD, Discusses and Provides Examples of Types of Data Sources for Triangulation in Qualitative Marketing Research
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Chapter 2: Keith Perks, PhD, Discusses the Use of Mixed Methods in Qualitative Marketing Research
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Chapter 3: Keith Perks, PhD, Discusses Grounded Theory in Qualitative Marketing Research
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Chapter 4: Keith Perks, PhD, Discusses a Conceptual Framework of and Theoretical Sampling Within Applied Grounded Theory for Qualitative Marketing Research
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