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Applied Qualitative Marketing Research - Introduction: Part 2

Video Type: Tutorial

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Summary

Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the introduction to applied qualitative marketing research.

Resources

Resources

References
References

Book

Carson, D, Gilmore, A, Perry, C, & Gronhaug, K(2001).Qualitative Marketing Research (1st ed.).. London: SAGE Publications Ltd.,

Book

Punch, K(2014).Introduction to Social Research. Quantitative and Qualitative Approaches. London: SAGE Publications Ltd.,

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