Summary
Chapters
Video Info
Supplementary material
Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the introduction to applied qualitative marketing research.
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Chapter 1: Keith Perks, PhD, Discusses Types of Literature Used for Marketing Research
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Chapter 2: Keith Perks, PhD, Discusses How to Identify Research Gaps
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Chapter 3: Keith Perks, PhD, Provides Examples of Research Gaps: Internationalization, Corporate Social Responsibility, and Cultural Aspects
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Chapter 4: Keith Perks, PhD, Discusses Research Question Design
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Resources
Resources
Book
Book