Keith Perks, Honorary Fellow at the University of Brighton Business School, continues the introduction to applied qualitative marketing research.
- Product: Sage Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: Applied Qualitative Marketing Research - Introduction: Part 2
- Publisher: SAGE Publications Ltd.
- Series: Applied Qualitative Marketing Research
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Literature review, Researcher development, Research questions, Marketing research
- Duration: 00:10:25
Academic: Keith PerksOnline ISBN: 9781529730593Copyright: (c) SAGE Publications Ltd., 2020